The brain automatically links our existing experience with other experiences. (inspired by Tom Becker-Schweitzer)

CEO?Tom Becker-Schweitzer says, “The brain automatically links our existing experience with other experiences, thus actively engaging the brain with new content. If you incorporate a captivating quote with a powerful image in your presentation, your audience will make connections automatically.”

Tom Becker-Schweitzer's quote hits the nail on the head about how our brains process information and why quotes can be so impactful in presentations. Here's why it works in both life and business contexts:

Making the Unfamiliar Familiar:

• Life Example: Imagine you're explaining a new hobby, like rock climbing, to a friend. You could simply describe the gear and techniques. But if you add a quote like "The best climber in the world is the one having the most fun," by Yvon Chouinard (founder of Patagonia), it sparks a connection. Your friend might relate the "fun" to the thrill of overcoming challenges, making the concept more relatable.
• Business Example: You're pitching a new marketing strategy to your team. Data charts and reports are important, but including a quote like "Innovation distinguishes between a leader and a follower," by Steve Jobs, creates an automatic association between your strategy and the idea of leadership. This can light a fire under your team, motivating them to see the project as innovative and industry-leading.

Power of Images + Quotes:

Becker-Schweitzer emphasizes combining captivating quotes with powerful images. This creates a one-two punch for engagement:

• Life Example: Sharing a photo of a sunrise with a quote like "The day we stop learning is the day we start dying," by Albert Einstein, can trigger a deeper reflection on the importance of lifelong learning. The visual of the new day reinforces the message of continual growth.
• Business Example: Presenting a statistic on customer churn (customer loss) alongside a quote like "It's cheaper to keep your existing customers than acquire new ones," by Philip Kotler (marketing guru), strengthens your case for a customer retention program. The negative image of churn combined with the quote's emphasis on cost-efficiency creates a clear call to action.

By using relevant quotes and visuals, you can transform presentations from dry information dumps to engaging experiences that resonate with your audience on a deeper level.

??Visit the Arria Website at https://www.arria.com

What a #team for #nlg #ai #generativeai #life #business #leadership

#data 100% Trusted, Accurate, Actionable and Insightful instantly every time.

If you enjoy my short stories about Life and Business please "pay it forward" by commenting, sharing and “paying it forward” by subscribing as a PAID subscriber. The subscription service and stories can be seen at peternathan.substack.com??