Bracketing, brands, and baby sneakers
Volumental
Volumental is the world’s leading FitTech company, solving footwear size and fit both in-store and online.
Welcome back to your weekly footwear news Rundown - and a belated Happy Halloween! ?? But fear not, this newsletter is all treats and no tricks. Read on.
How fit technology helps take a bite out of returns
Retail Brew reports on the rise of fit technology and how brands are using it to combat bracketing: the practice of buying multiple sizes of the same product and returning the ones that don't fit. Volumental 's Brent Hollowell shares his thoughts. Read more.
4 reasons Ugg is so hot right now
Footwear News hails a new UGG comeback, spurred by celebrity partnerships and growing engagement with young consumers on social media. Read more.
耐克 releases Swoosh 1 Flyknit trainers for babies and toddlers
Dezeen reports that 耐克 has found a new market for sneakers: infants. The latest model is made from 80% recycled materials and designed to feel like "cruising around barefoot". The shoe, which is being released globally, was constructed to "help support our earliest walkers", Nike said. Read more.
That's all for this week, folks. Enjoy the fall weather, and make sure to check out the recap from our recent client visits: Fleet Feet and Red Wing Shoe Company.