BR Interview | Omnichannel strategies set to revolutionise Romanian retail

Marek Nowakowski , General Director of Exorigo-Upos Romania, talked to Business Review about the Polish tech company’s 9-year presence in Romania, providing retail companies with support in IT services, development of e-commerce platforms, and implementation of omnichannel strategies.

By Mihai Cristea

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Can you talk about your plans for further expansion and strategic investment in Romania?

Exorigo-Upos aims to consolidate its presence on the Romanian market by focusing on omnichannel solutions, which local entrepreneurs increasingly value. We will leverage our cutting-edge technology and services to help clients fully exploit the potential of digital retail, especially given the growing importance of online channels. Romania’s retail sector, particularly through the grocery segment, is expected to grow by up to 8% by 2027. To align with this trend, we are investing in advanced IT solutions, such as service on-site and call centre capabilities, to provide more personalised and efficient services to clients. Additionally, we aim to form partnerships with local technology firms to foster innovation and stay ahead of market demands.

How are omnichannel strategies impacting Romanian retailers and what are your expectations for growth in this area?

The implementation of omnichannel strategies is set to revolutionise local retail by providing seamless customer experience across various touchpoints. These solutions enable unified sales management across channels, providing a consistent shopping journey. We expect significant growth in adoption rates as more retailers recognise the value of a

unified customer experience. Our omnichannel solutions, which include integrated e-commerce platforms, mobile apps, and in-store technologies, are designed to help retailers enhance customer engagement, increase sales, and improve operational efficiency.

How does Exorigo-Upos ensure its technologies remain innovative and adaptable for Romanian clients?

We do that by focusing on future-proof solutions. We invest heavily in research and development, continuously upgrading our software solutions by incorporating the latest technological advancements and client feedback. We integrate advanced IT systems, develop software, and provide extensive strategic consulting. For instance, we implement e-commerce platforms and facilitate centralised sales management across channels. We adopt a modular design approach, allowing our clients to easily integrate new features and functionalities as their needs evolve. We also offer robust service on-site and call centre support services to help clients seamlessly transition to upgraded systems.

Can you share some success stories highlighting your company's impact and the value it brings to clients?

We have completed many successful projects for Romanian clients. We greatly value these collaborations and are excited to make additional impact on the market. Notable examples include rebranding 19 Cora stores and enhancing their market presence; supporting the opening of the first Wittchen store in Romania, ensuring smooth operations from the start; providing remote training services and installing fiscal printing systems for Sportisimo; implementing modern screens to enhance customer order tracking and access to promotions for Burger King; and finally, developing omnichannel solutions for inventory management and payment processes, ensuring seamless operations across channels for Victoria's Secret.

What are your company’s key objectives in Romania in the next few years? How do you plan to measure success and ensure continuous growth on this dynamic market?

Key expectations include expanding our client base, increasing our market share, and continuing to innovate our product offerings. Our targets include further expansion, strengthened partnerships, and delivering value through innovative solutions. We aim to achieve double-digit growth annually by focusing on customer satisfaction and leveraging emerging technologies. Success will be measured through KPIs such as client retention rates, project completion times, and customer feedback. We will maintain our commitment to quality, invest in talent development, and foster a culture of innovation. Additionally, we will regularly review and adjust our strategies to align with market dynamics and client needs.