Bounce rate VS exit rate

Both metrics showed us user’s behaviours characteristics.??But UX specialists ought to recognize a crucial difference between these 2 metrics.

Bounce rate (BR) is a metric that showed to us % of users that

-???????Didn’t perform any event on the site

-???????Single-session duration is 0 seconds

Thus, user didn’t perform any action on your site and his visit was so short. High BR is ok for single-landing site type and endpoint of user journey page like contact us. On this page, user need to connect with the company and customer had not had any reason to continue his way through the site.

% of exit is a percentage of users that performed action on the site (wrote comments, clicked on links, etc.) and only after this left a site. Here, we need to pay attention to session duration metric ‘cos pair of %of exit and session duration metrics showed user engagement and interest in the content. For example, if %of exits is high and session duration is high too, then user fond useful data and interacted with it.?Vice versa, if %exit and session duration are low then the user can’t find what they are looking for.

The better approach to analyzing a site is to make a pair of metrics that help you clarify your data.