Bounce Rate – The No Good, The Bad & The Just Plain Ugly… How To Reduce It Now!

Bounce Rate in the world of digital marketing is a vital metric you should be tracking because it shows the activity of users online and on your client’s website. Particularly, the bounce rate will tell your client how many visitors are coming to their site and not bothering to stick around long enough to read about their brand, let alone make a purchase. When you take this into consideration, the bounce rate is always the deliverer of bad news.

The best way to reduce your client’s bounce rate is to advise them to make changes to their website that will turn these bouncers into converts. But what sort of changes?

Here are a few tried-and-tested techniques we suggest you introduce to your clients so that their bounce rate reduces dramatically.

Check The Stats

By calculating the time spent on a site for example – and particularly the time spent on each specific page, you can roughly determine whether users who are drawn to the site are reading your copy or if they are quickly exiting the page. Some pages might have killer copy on them but no “Store” or “Checkout” button and those pages where the buttons do appear may lack the enticing and closing copy you need.

If they are staying for a reasonable time and then leave, it may be a red flag that there is either something wrong with the writing or perhaps there are no good Calls-To-Action.

Improve Your Calls-To-Action

If a user lands on your client’s page but finds it difficult to navigate or find what he or she is looking for, the bounce rate will increase. By implementing great Calls-To-Action and testing them out with split-testing techniques, the rate of bounce will drop and the rate of conversion will increase.

Write Great Copy

The copywriting you do for your clients should be excellent. Not good, not great….EXCELLENT. It must be engaging, informative and useful. If users find your writing dull and uninteresting (or worse still, grammatically incorrect) you may end up increasing your client’s bounce rate. We advise you to offer your clients an overhaul of their website copy to replace it with expertly-written copywriting that introduces, nurtures and closes the sale. The perfect remedy to an embarrassing bounce rate.

Experts agree that excellently-written copy is an essential antidote to unmanageable bounce rates.

Landing Page Revamp

Your client’s landing pages need to be visually appealing and, most importantly, need to load quickly. Most visitors to your site don’t have the time to hang around and wait for a load. There are far too many other interesting things on the internet they could rather be doing. You’ve got their attention for a second or less, make that second count.

Helpful? 

Hope so!

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