"Bought leads, but they won't respond to my calls."
From a subscriber: "I subscribed to one of these lead generation services and bought a bunch of leads. Every time one comes in, I call - but they never call me back. Now I'm out $300 a lead."
Neeeeeeew kidding.
(eyes rolling)
That's because they don't know if you're Bernie Madoff or not.
Take this action TODAY
When you get a lead who knows zilch about you, either because you bought the lead or it's a referral from a client, do this:
"Hello, Bill and Betty Boo. I'm Elvira Martin. You were referred to me through [insert name]. I know this is weird because you don't know anything about me, and you may even suspect that I'm the next Bernie Madoff or something. [laugh] Of course I'm not, but you probably wouldn't even believe me if I told you that - I can't blame you. And that's exactly why I'd like to chat for a few minutes - just to say hello so that I can learn about you, and you can see that I'm not just some financial advisor business card. Let me know when you can talk, my email is at the bottom of this email."
Sara's upshot
Don't get mad or sad when a cold lead ignores you. They're protecting themselves.
领英推荐
Every prospect's biggest fear, at first, is you're not who you say you are. It's your job to call it out and make it so it's not scary anymore.
Yeah?
Yaaaaah.
BOOM - there you go, today's marketing tip for 'ya!
-Sara G
?
?
?
Just letting you know, in case you need me at some point.
-Sara G
Event Planning Expert | Co-Founder of Event Advisors | Helping Financial Advisors Host Impactful Events and Grow Their Practice
7 个月Omigosh, I love this! Elyse (Adler) Stoner, DES and I spend countless hours preaching to not buy a list but if you HAVE to you need to build a relationship with your prospects and your even your clients so they can get to KNOW you, LIKE you ANNDDD TRUST you. This line was spot on - "That's because they don't know if you're Bernie Madoff or not." We may have to quote you on this! Well done!