The Bottleneck, but make it spooky ??
Not Your Hobby Marketing Solutions
I teach growing craft beer & cider companies how to work smarter, not harder
Let's talk about eating frogs...
The scariest thing this spooky season might be your cash flow statement, but don't be freaked out, folks; I've got some treats for you today to help remedy some of that doom and gloom.
I know you're feeling buried (cue scary buried allied reference here - eeeekkk!). Your days are spent keeping the doors open, filling orders, handling payroll, troubleshooting equipment issues, and everything else. Setting time aside for “strategy” can feel impossible when you're in the thick of it.
I've also heard this from owners like yourself at every conference I've spoken at this year.
A growth plan? That probably feels like a luxury—or a daunting task requiring a whole team (or maybe an army).
I’ve been living this out myself lately—my “ABP (annual brand planning) season” has me booked for over 20 annual business planning meetings with beverage wholesalers this year. I’d be lying if I said it didn’t feel overwhelming.?
But I’ve learned to manage it by taking one meeting at a time, focusing on the present without getting lost in the mountain of work ahead.
Here’s the secret sauce: breaking big goals into small, manageable pieces makes the “impossible” suddenly doable. It’s like that productivity book?Eat That Frog—where you tackle the ugliest, most challenging task by taking it one small bite at a time.
You don’t need a full day(s) or an army to start moving your brand forward. Sometimes, all it takes is an hour here or 30 minutes there. With just a little time and the proper guidance, you can chip away at those big goals—marketing plans, sales strategies, distribution management, revenue boosts—without it taking over your life.
You don't need productivity hacks, schedule blocking, or more software; you just need to sit down and do the work, even if it's just for 15 minutes a day, a few times a week.
When I work with brands, I’m not about giving you a mountain of ideas you’ll never have time to tackle. Instead, we’ll make progress in easy steps. We’ll carve out tiny blocks of time that work for your schedule, focusing on bite-sized goals that help your brand shine without demanding hours you don’t have. And by chipping away at these pieces, you’ll see actual, lasting results.
Plus, you automatically get an outside "Accountability Partner" who will appear on your calendar and make you repeatedly focus on strategy!
Imagine being able to knock out a targeted marketing plan, refine your distribution approach, or add incremental revenue to your income statement without feeling like it’s pulling you away from running your business.
This is no trick- having an outside accountability partner works!
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So whether you want to sync up or not, I hope you can heed this advice and make your day-to-day less stressful by setting aside small bites of time to work on your business strategies.?
But if you’re ready to grow your brand one frog at a time, hit reply, or let’s schedule a quick chat.
My consulting style is simple, affordable, and focused on getting you where you want to go without stress. Sometimes, the best way to handle a big task is to start small.
Wishing you lots of treats and no tricks today!
Julie
PS - I left you some treats to click through ??