The Bot-tom line: The real cost of digital fraud

“I visualise a time when we will be to robots what dogs are to humans, and I’m rooting for the machines.” Claude Shannon once said. Shannon could not have been more correct.? From handling customer service inquiries to streamlining data collection, bots offer marketers new ways to automate repetitive tasks and optimise workflows.

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The Indian pet care market sees 8% of household income spend; Healthcare accounts for 30% of budget

Pet parents in India spend approximately Rs 50,000 annually on petcare products and services, accounting for five to eight per cent of the household income, revealed Redseer’s report.? Healthcare takes the largest share of this spending, with pet parents dedicating around Rs 14,000 per year, roughly 30% of the total pet care budget, towards services such as vaccinations and consultations. Grooming services have also seen a notable rise in demand, accounting for 25% of service-related expenses.

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Lather, rinse, indulge: Why hair care is moving toward luxury and personalisation

In the age of beauty, now every strand, scalp, and split end has a dedicated product, as a result, the hair care routine has transformed from a straightforward shampoo-and-oil affair to an elaborate ritual worthy of its aisle in the supermarket. “The hair care industry, both in India and globally, is growing at a rapid pace influenced by increasing consumer awareness, advancements in technology, and changes in lifestyles. In India, the industry is expanding swiftly due to rising disposable income and growing concern for personal appearance,” Pooja Nagdev, Founder, inatur, told BrandWagon Online.?

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FMCG advertising sees 6% decline in TV and Print; Digital grows 7% in H1 2024: TAM AdEx report

FMCG ad volumes on television, traditionally a dominant medium, experienced a decline of six percent in the first half of 2024 compared to the same period in 2023, revealed TAM AdEx report. Despite the drop, May 2024 accounted for the highest share of ad volumes at 18%, while February saw the lowest share. Toilet soaps led the top 10 FMCG categories, holding 10% of the total ad volume. Other leading categories included toilet/floor cleaners, milk beverages, and washing powders, each contributing between five to six percent. Hindustan Unilever remained the top FMCG advertiser on television, with an 18% share, alongside Reckitt Benckiser.

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BrandWagon Chai pe Charcha with NeceSera’s Riddhi Jain

Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Riddhi Jain, founder,?NeceSera, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

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Brands rev up CX and tech for festive customer engagement bonanza!

It is that time of year when increased spending and purchasing present opportunities for businesses. With the festive season already in full swing, companies are working to attract consumers eager to shop. However, the digital age brings unique challenges, including managing high online traffic and ensuring seamless communication across multiple channels. “In today’s world, consumers expect constant communication from brands—whether it’s about deliveries, returns, or defective products. AI and human interaction are coming together to advance customer engagement technologies. Companies are emphasising profitability over growth, with 53% of CXOs shifting their focus towards better customer engagement rather than solely on sales revenue,” Udit Agarwal, VP and global head of marketing, Exotel, told BrandWagon Online.

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Unlocking the power of data science and analytics to elevate athletic performance

In the dynamic realm of sports , the quest for excellence is unceasing. Athletes continuously strive to surpass their own achievements, establish fresh benchmarks, and reach greater heights. In the modern era, attaining greatness demands more than just unwavering dedication and perseverance. In today’s fiercely competitive sports landscape, gaining an advantage necessitates a departure from conventional training techniques in favour of scientific and precise methods. Globally, the integration of data science and analytics is transforming athlete training, replacing guesswork with evidence-based strategies that unlock their full potential.

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Ananya Panday takes centre stage in Timex’s ‘Waste More Time’ campaign

Timex, the American watchmaker, launches a new chapter in its ‘Waste More Time’ campaign featuring brand ambassador Ananya Panday. The campaign encourages individuals to embrace the concept of slowing down, emphasising that time spent discovering oneself is valuable.??

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Disney Hotstar head Sivanandan quits after India merger with Reliance, sources say

The head of U.S. giant Disney’s Hotstar streaming app in India, Sajith Sivanandan, has resigned, three sources said on Thursday, as business integration gathers pace after the company’s $8.5 billion merger with Reliance’s India media assets.

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YouTube Shopping launches affiliate programme in India, expands revenue streams for creators

YouTube has expanded its Shopping feature in India with the launch of an affiliate Programme, allowing eligible creators to tag products in their content from e-commerce platforms Flipkart and Myntra. This development provides creators with a new revenue stream, allowing them to earn from viewer purchases made on retailer sites. The Programme complements YouTube’s existing monetization options, including ad revenue, YouTube Premium, Channel Memberships, Super Thanks, Super Chat, and Super Stickers, thereby expanding monetisation opportunities for creators on the platform.

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