Bot or Not? The Battle for Advertiser Dollars
TruAnon inherently safe digital identity
TruAnon prevents identity fraud, scams and bad actors from exploiting your profile-based service
This newsletter covers trust, safety and online identity issues relating to profile based businesses worldwide. In this issue we discuss valuations of social platforms and how community-driven principles and behavioral science improves the bottom line.
The Verified Profile Premium
LinkedIn offers FREE profile verify. While this may seem like a gesture of generosity, it's a simple investment that boosts Lifetime Value (LTV) of accounts. Verified data is always higher value.
Facebook profiles are valued between approximately $4 and $48, depending on confidence in their authenticity and potential to purchase. The entire valuation of Twitter has fluctuated dramatically over estimates of bots. This discrepancy affects Twitter's worth and the perception of its user base.
Trouble is, people are reluctant to surrender private documents and sometimes don't even have them in the first place.
Enter Digital Identity
Firstly, we confirm digital identity which are links and profiles others know you by.
TruAnon takes the idea of digital identity a critical step further: it tabulates the depth of these interconnections and this rank/score makes you visibly trusted, even if privacy demands the properties used to boost that score are not on display.
Community-Driven Means Members Make It Work
Community-driven verify leverages transparency and the natural ways people react and these natural behaviors have profound influence.
This kind of voluntary yet transparent verify shifts the burden of trust, naturally benefitting the credible.
Credible folks become more so, those who avoid become outliers.
The science of natural behavior is unavoidable. Profile interactions drive membership toward verified status without adding friction or slowing people down.
The Return of Returns
The return on this investment is more than higher LTV.
This very same behavioral science shows that scams involving profile fraud are eliminated by undercutting the value proposition. Members build more trust and do more of whatever they came to do, more safely.
There's no private information involved, fraudsters can't buy their way in, and the effort to sustain a fake presence is too costly. This eliminates the risks of privacy violation and the expense of reviewing flagged content. There's no staff to train or disputes to resolve.
Adopting TruAnon is as simple as calling a weather service to display the temperature, there's nothing to store or process and members make it work, so you don't have to. It's proven to eliminate fraud, but there's no impact on removal so it's easy to get started.
Team Builder, Startup Cofounder and App Store Inventor
1 年Right Tessa Saxe? there's a need for science in measuring legitimate accounts and for a solution people use because they want to use it, not due to force.
Team Builder, Startup Cofounder and App Store Inventor
1 年Alex Fedosov and I were just discussing this very fact, how much more value there is in a verified account and how little incentive there is for people to use traditional verify because people are reluctant to surrender private documents online.