BOSTON RADIO UPDATE with NYC, PHILADELPHIA & WASHINGTON D.C.

NOVEBER 3, 2021??? CLARK SMIDT, BROADCAST ADVISOR

[email protected]?(978) 502-6633 www.broadcastideas.com

Since 1982, advising radio/TV stations, ad clients and tower sales in Boston, New York City, Philadelphia, Connecticut, Massachusetts, Cape Cod, New Hampshire, Maine and throughout New England.

?Prompt results with presentation, branding, increased sales & presentation. FCC licensee of Connecticut Gold 1220WATX.com Hamden/New Haven featuring Plug & Play music system for any format & competition.

The Northeast OCTOBER 2021 PPM survey (September 16-October 13) has share fluctuations in the Top 4 Northeast Markets ranging from +1.6 to -1.4. ?November survey dates are October 14-November 10 (ending next week).?December is November 11-December 8 and the 13th Book (Holiday) runs December 9-January 5).?Fall 2021 diaries for smaller markets are in the field September 16 - December 8.?Here’s the detailed OCTOBER 2021 BOSTON (Market #10) Update with summaries for New York City (1), Washington DC (8) and Philadelphia (9).

BOSTON.?Market #10.?6+ Population 4,366,400??Spanish 11.9%?Urban?8.2%.?37 of 81 stations subscribe for 45.7% numbers published. ?13 month BOSTON CLUSTER SHARES with High & Low Months Underlined:

???????????????????????????Jan ’21???Feb?????Mar?????Apr ?????May ???June???July ????Aug ???Sept ??Oct ‘21

1.?iHeart?????????????33.4????? 33.8??? ?32.3?? ??33.9??? ?32.0??? 30.7 ???29.2??? 31.6??? 31.2????31.4

2.?Beasley????????? ?20.3???? ? 21.0?? ?23.0????22.2?? ? 23.9??? ?24.7?? ?25.4??? 24.9??? 25.9????26.0

3.?Audacy?????????? 15.3???? ?14.3??? 14.7??? 15.8??? ?14.6 ??? 14.1??? 12.5??? 13.3??? 13.7????16.1

iHeart retains Boston’s top cluster rank with stations at #3, 4, 5 & 8 as Beasley takes #1, 2, 6 & 13.?Top 3 repeat with WBZ/FM, WROR and WBZ-AM. ?iHeart is off 2.4-2.3-3.9 from last Aug/Sept/October; 4.0 -2.4-3.3 of their total share comes from outside Boston.?The iHeart lead over Beasley A/S/O goes 6.7-5.3-5.4 as WBZ/FM adds 0.6 to its #1 spot while WROR holds 2nd. The BBGI cluster is up 3.5-4.1-3.1 from last year.?Audacy, remains the #3 cluster, but now 2.1 ahead of last October, ranking 7th with WMJX, 9, 10 & 14. ?WMJX looks forward to Xmas.

Boston’s 5 rated Non-Comms (WBUR, WGBH, WERS, WCRB, WUMB) total 9.8-9.4-9.2 as WBUR 4.1-4.0-3.7 slides to #11 with an 0.9-1.1-0.7 lead over WGBH at 3.2-2.9.-3.0. Talk WRKO-AM grows A/S/O 3.8-3.9-4.1.?The Boston Sports battle (A/S/O): WBZ/FM stays #1: 5.8-7.4-8.0, #4 cume; #9 WEEI/FM is 3.4-3.9-3.9, #7 cume.

BOSTON STATIONS:?October Share Change Range: ?+1.6 / -0.6. ?October Gainers: +1.6 WWBX Hot A/C, +0.7 WGIR-FM Rock, +0.6 @ WBZ/FM Sports & WBGB Adult Hits.?October Dippers: -0.6 @ WBQT Hot A/C & WJMN RhymCHR, -0.4 WBZ-AM News/Talk, -0.3 @ WBUR News/Talk and WXRV Adult Alternative.?FORMATS:?ClassicRock/Classic Hits/AdultHits 18.1-15.2-18.1, News/Talk 17.3-17.7-17.2, All A/C 13.4-13.1-14.4, Sports 9.6-12.1-12.8, CHR 9.2-8.9-8.4, Country 8.0, Rock/Alt 6.2-4.4-4.5, Classical 1.1-1.0. No Jazz, No HD, Stream 0.4-0.6. BOSTON’S TOP 10 ENTRY SHARES for August-September-October 2021: 3.5-3.9-3.8; Top 20: 1.7-1.9-1.7.?

BOSTON August/September/October ’21 ?Share/Cume Rank -- calls/format/owner -- trends, local color.

6/10-1/4-1/4 WBZ-FM Sports Beasley 5.8-7.4-8.0. Cume jumps 436-610-755k, leads WEEI/FM: 2.4-3.5-4.1.

1/1-2/1-2/3 ??WROR-FM Classic Hits Beasley 7.5-7.2-7.4. Holds #2, consistent playlist, Cume 909-859-891k.

3/6-3/7-3/8??WBZ-AM News/Talk iHeart 6.2-6.6-6.2. Cume: 520-493-497k. Mainstay Century of Service.

2/2-4/3-4/1 ??WXKS-FM CHR iHeart 6.8-5.8-5.9. Regains #1 Cume 900-839-918k at 0.7-1.4-2.1 behind WROR.

5/4-6/5-5/5??WZLX-FM Classic Rock iHeart 5.9-5.7-5.8. Cume 641-604-631k steady. 1.6-1.5-2.2 behind WROR.

4/5-4/6-6/6??WKLB-FM Country Beasley 6.0-5.8-5.7. Cume 573-529-587k. #3-6 is tight. Tops ‘BWL 4.2-4.0-4.1.

7/3-7/2-7/2??WMJX-FM A/C Audacy 4.5-4.7-4.8. #2 Cume 799-858-891k. Cume grows again shares stick at #7.

9/19-9/19-8/21 WRKO-AM Talk iHeart 3.8-3.9-4.1. Cume 201-186-191k. Moves up a notch; tight talk battle.

11/13-9/8-9/7 WEEI-FM Sports Audacy 3.4-3.9-3.9. Cume 396-460-504k. Red Sox help; needs off-season fix.

14/9-15/10-10/9 WWBX-FM Hot A/C Audacy 2.6-2.2-3.8. Surprise 5 place share jump! Cume 442-425-495k. 8/13-8/13-11/15 WBUR-FM News/Talk B.U. 4.1-4.0-3.7. Cume 389-366-375k. Dip drops lead on ‘GBH 1.1-0.7

10/18-13/17-12/18 WGBH-FM News/Talk WGBH Found. 3.2-2.9-3.0. Cume 324-283-288k. Non-comms close.

10/7-11/9-13/10?WBQT-FM Hot A/C Beasley 3.6-3.5-2.9 Cume 481-446-474k. Shares dip; needs a boost.

15/11-16-12-14/11 WBGB-FM Adult Hits Audacy 2.4-2.1-2.7. Cume 415-390-452k. Hangs in, cheap to keep.

15/15-12/11-15/14 WJMN-FM RhymCHR iHeart 2.5-3.1-2.5. Cume 387-392-378k. Former #1 still has issues. 13/14-14/15-16/16 WXRV-FM Adult Alternative Northeast 2.7-2.7-2.4 Cume 388-370-374k. Close, no cigar.

18/18-17/16-17/16 ?WXLO-FM Hot A/C Cumulus 1.8-2.0-2.2. Cume 308-324-405k. Signal has more potential.

17/8-17/14-18/12 ?WBOS-FM ClassicRock Beasley 2.0-2.0-2.0. ?Cume 453-385-417k. Flat, beaten by Worcester.

20/20-19/18-18/19 WZRM-FM SpanishUrban iHeart 1.7-1.9-2.0. Cume 190-202-242k. New format gains again

22/21-22/24-20/24 WGIR-FM Rock iHeart 1.1-1.0-1.7. Cume 148-160-142k; Picks up +0.7. #1 Manchester NH

18/17-20/17-21/17 WBWL-FM Country iHeart 1.8-1.8-1.6. Cume 316-315-321k. Might need new saddle & spurs

21/22-21/22-22/20 WERS-FM Adult Alternative Emerson 1.4-1.3-1.4. Cume +21%, 142-162-205k. Nice sound.

22/23-22/21-23/22 WCRB-FM Classical WGBH 1.1-1.0-0.9. Cume 140-160-170k. Program problems; sad waste

24/26-24/25-24/25 WCTK-FM Country Hall 1.0-0.6 -0.8. Cume: 123-102-133k. Sept #3 Providence at 7.7 share

25/30?WEEI/FM Stream Audacy Sports 0.1-0.4-0.6.?Cume 34-47k. Good stream showing. Add WEEI/FM = 4.5.

26/28 ?WNNW-AM Tropical Costa-Eagle 0.1-0.4-0.5 Cume 37-53k.

26/23 WSRS-FM A/C iHeart 0.6-0.8-0.5. Cume 128-149-164k.??

28/26 WHJY-FM Rock iHeart 0.7-0.5-0.4. Cume 136-130-106k. #1 Providence on September’s 12.2 share.?

29/29 WHEB-FM Rock iHeart 0.4 Cume 44-52k tied with 29/31 WVEI Sports Audacy 0.4, Cume 41-46k.

Tied at 31 @ 0.2: WSNE-FM Hot A/C iHeart Cume 69-82k #28; WUMB UMass (6 signals) Cume 40-40k #32; WXKS-AM Talk iHeart Cume 9-19k #37

Tied at 34, 0.1: WMVX-AM Classic Hits Costa-Eagle Cume 28k #35; WWFX Cumulus ClassicHits Cume 37k #33. Tied at 36, 0.0:?WCOD Hot A/C iHeart Cume 22 #36; WJDA-AM Spanish Talk Cume 30k #34k

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NEW YORK (1)?15,997,800.?Hispanic 25.5%.?Urban 16.7%.?Top Clusters August/September/October: iHeart Wins Again 24.4-23.2-24.4, Audacy 21.6-21.2-21.7, Emmis 10.2-11.4-10.9, Spanish Broadcast System 10.0-9.9-9.6, WNYC 6.5-6.6-6.5.?Top 5 Cumes: ?1. WLTW A/C 3.30-3.15-3.47 million, 2. WKTU Hot A/C 2.65-2.61-2.83mil, ?3. WHTZ CHR 2.67-2.49-2.77mil, ?4. WNEW-FM Hot A/C 2.43-2.48-2.56mil, ?5. WCBS-FM Classic Hits 2.47-2.48-2.54mil. 15 NYC stations have million+ cumes. iHeart keeps Top Cluster from Audacy by 2.8-2.0-2.7. ?Top 20 Stations with (Cume Rank Aug/Sept/Oct in parenthesis): ?1. WLTW A/C iHeart holds top spot 7.4-8.3-7.0 (#1-#1-#1 Cume).?2. WBLS Urban A/C Emmis 6.3-6.5-6.1 (#10-10-9 cume).?TIE at 3. WCBS/FM Classic Hits Audacy 4.9-5.0-5.0 (4-5) with WSKQ Tropical Spanish Broadcast 5.1-4.7-5.0 (6-7-7). ??5. WHTZ CHR Audacy 4.6-3.4-4.9 (2-3-3). ?TIE at 6. WAXQ Classic Rock iHeart 4.0-4.2-4.3 (7-6-6) and WNEW-FM Hot A/C Audacy 4.3-4.1-4.3 (5-5-4).?TIE at 8. WKTU Hot A/C iHeart 3.6-3.5-3.6 (3-2-2) with WNYC-FM Public N/T 3.4-3.4-3.6 (18-18-18).?10. WPAT Spanish Hits Spanish Broadcast 4.3-4.3-3.4 (14-12-14).??11. WFAN FM-AM Sports Audacy 3.0-2.7-3.3 (16-16-15).?12. WWPR Urban Contemp. iHeart 2.8-3.3-3.1 (8-9-13).?13. WYNY Spanish CHR Univision 2.6-2.2-3.0 (12-15-10). ?TIE at 14. WQHT RhymCHR iHeart 2.6-3.1-3.8 (9-8-8) and WINS-AM News Audacy 2.6-2.8-2.8 (11-11-11).??16. WQXR Classical WNYC 2.5-2.7-2.5 (21-21-22). ?17. WABC-AM/ WLIR-FM Talk Red Apple Media 1.9-2.2-2.4 (23-22-21).??18. WOR-AM Talk iHeart 2.0-2.4-2.2 (20-19-20). ???????TIE at 19. WCBS-AM News Audacy 2.7-2.4-2.1 (15-13-16) and WNSH Country changed to Classic Hip Hop Audacy 2.0-1.9-2.1 (14-17). ?October Share Change Range:?+0.8 / -1.3??Gainers: +0.8 WYNY, +0.6 WFAN FM/AM, +0.5 WHTZ, +0.3 @ WSKQ, WEPN Sports & WSKQ Stream.?Dippers: -1.3 WLTW, -0.9 WPAT, -0.4 WBLS, -0.3 @ WQHT, WCBS-AM, WNYL Mod Alt Rock.?Formats: News/Talk WNYC/FM 3.4-3.4-3.6 leads WINS-AM 2.6-2.8-2.8, then WABC-AM/WLIR 1.9-2.2.2-4 ahead of WOR-AM Talk 2.0-2.4-2.2 & WCBS-AM 2.7-2.4-2.1. ?7 NYC stations bunch up between 2.1-2.8. ?All A/C 15.8-16.4-15.0, News/Talk 13.9-14.3-14.2, Spanish/Tropical 13.8-13.2-13.7, Urban/RhymCHR/HipHop 9.4-10.1-11.7, ClassicRock/ClassicHits/Oldies 9.5-9.8-10.1, CHR 7.0-7.2-7.3, Sports 4.6-4.1-5.1, Classical 2.5-2.7-2.5, Jazz 0.6-0.6-0.7, Stream 0.8-1.3-1.8, HD 0.0-0.1.

WASHINGTON D.C. (8)?5,019,200. Urban 26.8%. Hispanic 16.5%. Top Clusters August/September/October:?iHeart Wins Again: 22.8-23.0-22.3, Urban One 15.1-14.6-13.8, Audacy 12.4-13.4-11.8, Hubbard 9.3-8.7-8.7 ties American University 6.5-7.4-8.7, Howard University 8.0-6.7-6.6 and WETA Public 5.0-5.4.?Top 5 Cumes: 1. WASH A/C 802-916-1,016k. ?2. WTOP/WTLP News 817-761-836k.?3. WIAD Classic Hits 667-715-747k. ?4. WIHT CHR 790-718k.?5. WHUR Urban A/C 640-636-666k.?Top 15 Stations August/September/October Share (Aug/Sept/October Cume Rank in parenthesis): ?1. WAMU News/Talk American University. 6.6-7.4-8.7 (10-10-9).?2. WMMJ Urban A/C Urban One 8.9-8.8-8.5 (9-9-7).?3. WTOP/WTLP News Hubbard 9.2-8.5-8.3 (1-3-2).?4. WHUR Urban A/C Howard U. 8.0-6.7-6.6 (4-5-5).??5. WASH A/C iHeart 5.5-6.1-6.5 (2-1-1).?6. WETA/WGMS Classical WETA 4.7-5.0-5.4 (14-14-14).??7. WWDC-FM Modern Alternative Rock iHeart 6.4-5.4-4.7 (8-8-8).?????????????8. WMAL-FM News/Talk Cumulus 3.3-3.2-4.2 (17-15-15).?TIE at 9. WIAD Classic Hits Audacy 3.9-4.7-4.1 (9-4-3) with WIHT CHR iHeart 3.3-4.1-4.1 (6-2-4).?11. WGTS/WGBZ Contemporary Christian 2.6-2.8-4.0 (13-13-13).???????????12. WMZQ Country iHeart 3.1-3.5-3.7 (11-12-12).???13. WBIG-FM Classic Rock iHeart 4.5-3.9-3.6 (5-7-10).??????14. WPGC RhymCHR Audacy 2.9-3.6-3.4 (7-6-6). 15. WKYS Urban Contemporary Urban One 2.4-3.0-2.6 (11-11) October Share Change Range: +1.2 / -0.7. Gainers: +1.2 WGTS/WGBZ , +1.0 WMAL, +0.7 WAMU, +0.4 @ WASH and WETA/WGMS. ?Dippers: -0.7 WWDC, -0.6 WIAD, -0.5 WLZL Tropical Audacy, -0.4 WKYS.?Formats: News/Talk 19.8-17.8-21.8, Urban/Gospel 23.1-21.3-18.2, Classic Rock/Classic Hits 9.2-8.7-8.1, CHR 6.2-7.7-7.5, All A/C 6.7-6.4-6.7, Classical 4.9-5.3-5.8, Country 3.8-4.5-4.4, Rock 6.4-5.4-4.4, Sports 3.1-3.4-3.3.?Stream 0.7-0.8-0.8, HD 0.0.

PHILADELPHIA (9)?4,635,500.?Urban 20.8%.?Hispanic 9.5%. Top Clusters are Still A Very Tight Race! July/Aug/Sept. ?Beasley Takes Back Top Honors: 23.2-22.7-23.0. Audacy 23.0-24.0-19.9.?iHeart 20.8-20.1-19.6.?WHYY 4.7-5.1-5.6.?Urban One 3.3-4.2-3.4. Three major clusters are within 2.4-3.9-3.4 total shares of each other.?Beasley takes #2, 3, 8 and 11. Audacy registers 5, 6, 7 & 9.?iHeart scores #1, 10, 12 & 13.?Top 5 Cumes: ?1. WBEB A/C iHeart 905-914-991k holding #6 share.?2. WMGK Classic Rock Beasley 848-779-873k.?3. WIP-FM Sports Audacy 756k. ?4. WOGL Audacy Classic Hits 833-704-777k now up to #9 share.??5. WDAS Urban A/C iHeart 647-638-734k at #1 share. ?Top 15 Stations (Aug/Sept/October Cume Rank in parenthesis): ?1. WDAS Urban A/C iHeart 8.3-8.3-8.7 (4-4-5).?2. WMMR Rock Beasley 6.6-7.1-7.3 (10-10). ?3. WMGK Classic Rock Beasley 6.6-6.1-6.3 (2-2-2) ??4. WHYY Public News/Talk (6 signals) 4.7-5.15-6 (15-15-15).??5. WIP-AM Sports Audacy 5.6-4.8-5.5 (9-7-3).??6. ?KYW/WPHI News Audacy 5.0-5.4-5.3 (6-5-6).??7. WBEB A/C Audacy 5.3-4.9-4.9 (1-1-1).?8. WXTU Country Beasley 4.4-4.4-4.6 (11-12).?9. WOGL Classic Hits Audacy 3.4-3.3-3.6 (3-3-4).?10. ?WISX Soft A/C iHeart 4.0-3.7-3.4 (7-8-9).?11. ?WBEN Adult Hits Beasley 3.9-3.3-2.9 (5-6-7).?12.?WIOQ CHR iHeart 3.6-3.4-2.8 (Cume #8).?13. WUSL Urban Contemporary iHeart 2.2-2.0-2.4 (Cume #13).?14. WRFF ModAltRock iHeart 2.7-2.5-2.3 (11-12-14).?15. WPPZ R&B Oldies Urban One 2.2-2.5-2.1 (16-16-16).???????October Share Change Range:?+0.7 / -0.6. ?Gainers: +0.7 WIP Sports, +0.5 WHYY, +0.4 @ WDAS & WEMG-AM Tropical.?Dippers: -0.6 WIOQ CHR, -0.5 WTDY Hot A/C Audacy, -0.4 @ WBEN Adult Hits and WPPZ R&B Oldies. Formats:?WOGL Classic Hits moves #11-9 on the large #4 cume. Long time #1 WBEB keeps the top cume but shares are now at #7. ?News KYW-AM/WPHI-FM moves back to #6, behind Sports Mate WIP at an 0.3 share behind WHYY, which moves up another notch from #5 to #4.?Sports: WIP-AM beats WPEN-FM by 3.9-3.1-3.7 over Aug/Sept/October. ?All Urban Shares: 13.8-14.4-14.3. ?News/Talk 12.8-13.4-13.3. ?Classic Rock/Classic & Adult Hits 13.9-12.7-12.8.?Rock/Alterative 9.3-11.6-11.4.?All A/C 12.6-12.2-11.0.?Sports 8.3-8.1-8.7.?Country 4.6-4.5-4.7.?CHR 3.6-3.4-2.8. ?Classical 1.5-1.7-1.9, ?Jazz 0.1-0.0-0.1, Stream 1.1-1.6-1.5.?HD 0.0

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Clark Smidt, Broadcast Advisor??established 1982

978 502 6633??[email protected] www.broadcastideas.com??

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