BOSTON RADIO UPDATE
March 20, 2024 Clark Smidt, Broadcast Advisor
www.broadcastideas.com 978 502 6633 [email protected]
Sharing first impressions of the February Boston PPM Radio Results,?released 5pm, March 19, 2024.? Having participated?in this market since 1970, my intention is for radio to make a difference by delivering stronger service.
Right now, it’s anyone’s game for The Big 3 Cluster Share Audience Totals:? Beasley 24.2; ?iHeart 20.3; ?Audacy 18.6.? Then, ?Northeast 2.1; ?Cumulus 1.6; ?Costa-Eagle 0.5.? Public Radio: ?WGBH/WCRB 7.1; WBUR 6.1; Emerson College 1.4; University of Massachusetts 0.2.
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BOSTON #10 Market – Total Persons Average Quarter Hour Share and Weekly Cume:
1.? WBZ/FM Beasley Sports.? Built by CBS folks who ended up with the lesser sports outlet. ?#1 share at 9.6.? #6 cume at 429k.? Strong brand.? As they used to say about WBZ-AM: "All The Good Sports."
2.? WMJX Beasley Adult Contemporary Magic.? 6.4. ?#1 cume at 716k.? Still riding high from double digit Holiday programming, 14.2.
3.? WBUR Boston University?News/Talk.? 6.1. #9 cume 368k.? Excellent but experiencing budget concerns.? A great statement & station by BU with professional staff.?
4.? WROR Beasley Classic Hits.? 6.0.? #3 cume 598k. Tight playlist.? No real competition.? I miss Loren & Wally.
5.? WZLX iHeart Classic Rock.? 5.2.? #7 cume 391k.? Upholding Boston rock heritage with room to grow. ?
6 TIE:? WWBX Audacy Hot A/C.? 4.9.? #4 cume 459k.? Hot A/C is a delicate cross?between?Top 40 and Adult Contemporary.? Nice job, good demos.?
6 TIE:? WBZ-AM iHeart News/Talk.? 4.9. #8 cume 459k.? Iconic heritage.? “Go To” station for news, traffic, weather, and emergencies.? Long time #1 with personality, news, full service and more.??
8.? WGBH Public News/Talk. ?4.6. #13 cume 296k.? Concerns of a toxic environment and news department problems.? Excellent facility and resource but radio is slipping off track.
9.? WXKS iHeart CHR.? 4.3.? #2 cume 601k.? Indicates a great signal, huge longtime brand but tune-outs.? Not holding listeners as once Boston’s top dog.
10.? WKLB Country Beasley. ?4.0.?#10 cume is respectable?at 353k and still in the Top 10.? Format goes with the flow.? Country has been stronger.
11.? WBGB Audacy Adult Hits. 3.7 share, #6 cume 423k meaning tune-outs from the low-cost music variety.? Was once CBS Softrock WEEI/FM. The Eagles. Without the turkeys.
12.? WEEI-AM Sports Audacy.?3.3 share, #16 cume at 247k.? The weaker of the two local sports stations which Boston is proud to support.? Tough competition.?
13.? WRKO-AM.? Kudos to iHeart for?preserving local talk on AM.? 3.2 share, 96k cume #21.
14.? WBQT Hot A/C Beasley.? 2.9 with the #5 cume 439k.? Great signal with personalities and high cost.? Not a grabber. Original WJIB frequency.
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15.? WCRB 'GBH Classical.? 2.5, #17 cume 227k.? Sounds unfamiliar to a non-classical expert.??
16.? WJMN iHeart Rhythmic?CHR (Urban Top 40).? 2.4. #11 cume 345k.? Great signal. Was #1 as WCOZ.? Wasted words that never get heard.
17.? WXRV Independent Northeast Radio.? 2.1 share, #14 cume 275k cume. Could clean up with big signal in Boston and New Hampshire.? Lacking presentation. ?
18.? WBOS.? Beasley Classic Rock.? 2.0.? #12.? 301k cume.? Sadly, nuttin' honey.? Huge potential but needs more Boston presence.??
19.? WBWL.? iHeart Country.? 1.7, 214k #18 cume.? #2 country station. Tough competition.?
20.? WERS. Emerson College Adult Alternative.? 1.4, #20 cume 140k.? Great job by a college station.?
21.? WXLO.? Cumulus. 1.3, #15 cume 274k.? Big Worcester signal.? Sleeper with Cumulus issues.?
22.? WZRM. iHeart Spanish Tropical.? 1.1 share, #19 cume 152k. Yet to catch on. Once was WFNX.
23.? WXKS-AM.? iHeart Talk.? 0.8 share, #27 cume 23k. More local is needed.
TIE 24:? WNNW-AM.? Costa-Eagle Spanish Tropical. 0.3, 39k #22 cume.
TIE 24:? WWFX. Cumulus Classic Rock.? 0.3, #24 23k.? Worcester.? Good, not great.? Was The Pike.
TIE 26: 0.2.? WCTK Hall Country, Top 3 in Providence; WUMB UMass Variety 29k #25 huge potential for Marty; WRCA-AM Beasley Bloomberg Business; WBGB Audacy Adult Hits Stream.
TIE 30: 0.1.? Costa Eagle Classic Hits WMVX & Spanish CHR WCCM-AM; WEEI-AM Audacy Sports 850 which was once was #1 WHDH-AM 50kw, with a 9k cume.? Sad.
TIE 32: 0.0. Audacy Streams - Sports WEEI-AM and Hot A/C WBMX.
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With seasoned caring for Radio, there’s continued desire to have the public and everyone profit from Excellent Radio Service. ?
Input over the years at Boston’s WBUR, WBZ-AM, WBZ-FM, WCOZ, WEZE-AM, WEEI/FM Softrock, WCGY, WVBF/WKOX, WBCN, WEEI-AM, WUMB, WBOS and many stations around the Northeast.?
Clark Smidt www.broadcastideas.com 978 502 6633 [email protected] ?
Currently Developing New England Classics on Digital 1220watx.com