BOSTON, NYC, LI & PHA RADIO UPDATE - JULY 15, 2021

CLARK SMIDT, BROADCAST ADVISOR [email protected]?(978) 502-6633 www.broadcastideas.com

?The Northeast is in the thick of summer heat and a very wet July.?Masks still need to be considered and baseball has past the All Star break.?The JUNE 2021 PPM survey (May 27-June 23) shows listening habits continuing to reach normal levels. June share fluctuations are 1.2 or less, in these major Northeast markets.?July numbers will cover June 24-July 21; August from July 22-August 18.?Spring diary surveys for the smaller markets are now being tallied.?Condensed Markets and 2 Book Diary Reports are released July 21-August 12.

April/May used to be the year’s BIG Arbitron.?Summer favored CHR, Fall was released close to the holidays and Winter offered a short window.?Here’s the detailed June, 2021 Boston (Market #10) Update with summaries for New York City (1), Long Island (20) & Philadelphia (9). ?Washington DC (7), Baltimore (24), Providence (44) and Hartford (52), will be compiled this weekend.?

Cluster Leaders’ Scoreboard:??iHeart = NYC, Boston???Beasley = Philadelphia???Audacy = Long Island

BOSTON.?Market #10?6+ Population 4,366,400??Spanish 11.9%?Urban?8.2%?38 of 81 stations subscribe for 47% being published. ?BOSTON CLUSTER SHARES for the past year with High & Low Months Underlined:

??????????????????????? Nov????Dec?????Hol ????Jan ’21??Feb?????Mar????Apr ???May ??JUNE 2021

1.?iHeart???????? 35.7????34.8????37.5????33.4?????33.8???? 32.3??? 33.9??? 32.0??? 30.7

2.?Beasley?????? 20.7 ???20.9????17.3????20.3?????21.0??? 23.0????22.2??? 23.9???? 24.7

3.?Audacy?? ????14.7???15.5????23.7????15.3?????14.3??? 14.7???15.8??? 14.6 ???? 14.1

iHeart retains Boston’s top cluster honors, but KISS 108 slips into the 2nd place share and iconic WBZ-AM gains a tie for 5th. iHeart is off 5.2 from June ’20; 2.8 of their total June share comes from outside Boston.?iHR is 6.0 ahead of Beasley as WROR and WBZ/FM take 1rst & 3rd overall shares. The BBGI cluster is up 2.8 from last year, at another new high.?Entercom, now Audacy, remains the #3 cluster, +0.5 over last year, ranking 6th with WMJX and 10th with ties for #11 and 13 on FMs WWBX, WBGB and WEEI, respectively.??

Boston’s 5 rated Non-Comms (WBUR, WGBH, WCRB, WERS, WUMB) total 11.4-10.0, WBUR 4.0 increases its lead 0.3-0.8 over WGBH 3.2 with WRKO in between at 3.7.?Boston Sports (March-June): WBZ/FM goes 6.9-6.9-7.0-6.4 while WEEI/FM slips 3.0-3.2-2.9-2.5 to tie at #13.?The Red Sox are hot but their flagship is not.

BOSTON STATIONS:?Uneventful June Share Change Range: ?+0.6 / -0.7. ?June Gainers: + 0.6 @ WROR Classic Hits, WKLB Country & WXLO Hot A/C, +0.5 @ WBQT Hot A/C & WJMN RhyCHR, +0.3 @ WWBX Hot A/C & WNNW-AM Tropical.?June Dippers: -0.7 WGBH/FM News/Talk, -0.6 WBZ/FM Sports, -0.4 @ WXKS-FM CHR, WMJX A/C & WEEI-FM Sports, -0.3 WCRB Classical. FORMATS:?ClassicRock/Hits/AdultHits 17.4-19.3, News/Talk 14.7-16.7, All A/C 13.9-16.4, CHR 9.7-9.8, Sports 10.4-9.1, Rock/Alternative 4.9-5.7. Classical 1.5-1.2. No Jazz, No HD, No Stream. BOSTON’S TOP 10 ENTRY SHARES for April/June 2021: 3.9-3.9-3.2. Top 20 April/June: 1.3-1.7-1.6.?

?BOSTON April/May/June ’21 Share/Cume Rank – calls/format/owner -- trends, local color.

3/2-2/3-1/2 ?WROR-FM Classic Hits Beasley 6.8-7.6-8.2. Back on Top, consistent music cumes 846-832-901k.

1/1-1/1-2/1?WXKS-FM CHR iHeart 7.4-7.7-7.3. #1 Cume 878-932-920k. Strong, but now #2 & 0.9 behind ROR.

2/7-3/5-3/5?WBZ-FM Sports Beasley 6.9-7.0-6.4. Holds #3, no Boston playoffs, big lead on EEI/FM: 3.7-4.1-3.9

5/4-4/4-4/4?WZLX-FM Classic Rock iHeart 5.7-6.1-6.3. Cume up 574-614-650k but 0.9-1.5-1.9 behind WROR.

4/9-5/10-5/11 WBZ-AM News/Talk iHeart 6.6-5.9-5.7. #11 cume: 441-439-423k. 100 years of local service! 10/6-7/6-5/6?WKLB-FM Country Beasley 3.9-5.1-5.7. Cume 502-527-510k. Now, leads WBWL-FM 1.9-2.9-3.8.

6/3-6/2-7/3?WMJX-FM A/C Audacy 5.3-5.7-5.3. #2 cume 798-852k. Could consider stronger TSL to gain share.

9/14-8/13-8/12 WBUR-FM News/Talk Boston U. 4.1-4.2-4.0. Cume 387-398-394k. Now 0.3-0.8 ahead of GBH.

8/20-9/20-9/19?WRKO-AM Talk iHeart 4.3-3.9-3.7. Cume 221-207-191k. Stays Top 10 in a very tight talk race.

7/17-9/14-10/17 WGBH-FM News/Talk WGBH Found 4.7-3.9-3.2. Another slip, cume 328-347-296k. Fix radio.

12/7-11/7-11/7 WWBX-FM Hot A/C Audacy 3.5-2.8-3.1. #7 cume 509-499-509k. Leads plenty of Hot A/C’s.

12/12-12/12-12/8 ?WBGB-FM Adult Hits Audacy 3.0-2.8-3.0. Cume up 422-456-481k, automated variety hits. 14/8-14/11-12/10 ?WBQT-FM Hot A/C Beasley. 2.9-2.5-3.0 Cume up 467-430-452k. Making it a horse race.

12/13-11/17-14/16 WEEI-FM Sports Audacy 3.2-2.9-2.5. Cume 286-336-452k. Sox hit but nobody giving signs.

16/11-17/9-14/9 WJMN-FM Rhythmic CHR iHeart 2.1-2.0-2.5. Cume 357-454-466k. Moves up to tie WEEI/FM.

15/16-18/18-16/15 ?WXLO-FM Hot A/C Cumulus 2.5-1.9-2.4. Cume 33-316-356k. Worcester gains back shares.

16/15-15/15-17/14 WXRV-FM Adult Alternative Northeast 2.1-2.2-2.2 Cume 357-345-359k. Taken by WXLO?

18/18-15/16-18/18 WBWL-FM Country iHeart 2.0-2.2-2.1. Cume 325-342-290k. Staying back in the KLB dust.

20/25-19/23-19/21 ?WCTK-FM Country Hall 1.3-1.7-1.9. 114-148-156k May 8.0 #2 Providence. Beats WBOS? ?

19/12-19/12-20/13 WBOS-FM Classic Rock Beasley 1.7-1.7-1.6. Cume 393-427-379k. How low will it go?

21/20-22/21-21/24 WERS-FM Variety Emerson 1.2-1.4-1.3. Cume 178-152k. New chapter, new leader.

20/22-20/22-22/23 WCRB-FM Classical WGBH 1.2-1.5-1.2. Cume 153k. Best to Radio Hall of Fame Laura Carlo.

22/19-23/19-22/20 WZRM-FM NEW FORMAT Spanish Urban. iHeart 1.2-1.1-1.2. Cume 226-155k. Fills a void.

24/22-23/22-24/22 WGIR-FM Rock iHeart 1.0-1.1-1.1. Boston cume 155-161-154k. #1 at 9.3 Manchester, NH

25/26-25/26-25/26 WHJY-FM Rock iHeart 0.7-0.7-0.7 Boston cume 104-124-134k. Providence May #1, 8.4-8.5

26/25 WSRS-FM A/C Rock iHeart 0.7-0.7-0.6. ????????27/30?WJDA-AM Spanish Talk Real Media. 0.0-0.5-0.4

28/31 WNNW-AM Tropical Costa Eagle 0.0-0.3.????28/28 WUMB-FM (6 signals) Variety UMass.?0.4-0.4-0.3

30/29 WHEB-FM Rock iHeart 0.3-0.2-0.2. ????????????????30/27 WSNE-FM Hot A/C iHeart. 0.4-0.2-0.2?

30/34 WVEI-FM Sports Audacy 0.3-0.3-0.2 ??????????????33/38 WCCM-AM Spanish Talk Costa Eagle. 0.1

33/35 WMVX-AM Classic Hits Costa Eagle 0.1?????????32/34 WXKS-AM Talk iHeart 0.1-0.4-0.1

35/36 WXKS-AM Talk iHeart 0.4-0.1-0.1????????????

Listed/Tied at 0.0: WCOD-FM Hot A/C, WEEI/FM Stream Sports Audacy & WWFX-FM Classic Rock Cumulus.

NEW YORK (1)?15,997,800.?Hispanic 25.5%.?Urban 16.7%.?Top Clusters March/ April/May/June: iHeart 18.9-22.8-23.5-24.1, Audacy 21.9-23.5-21.9-21.6, Emmis 4.1-10.2-10.6-10.5, Spanish Broadcast System 10.4-9.4-9.5-10.2, WNYC 7.5-7.7-7.3-7.0. Top Cume: WLTW A/C 3.18-3.21-3.44-3.56 million. 14 NYC stations have million+ cumes. iHeart keeps Top Cluster from Audacy by 1.6-2.5. ?Same Top 5 Stations with WSKQ & WCBS-FM swapping 3rd place: WLTW A/C 7.1-6.3-6.7-6.6, WBLS Urban A/C 5.8-6.1-6.3-6.5, WSKQ Tropical 5.8-6.1-5.3-5.1-5.1, WCBS/FM Classic Hits 5.8-6.1-5.7-5.5, WAXQ Classic Rock 4.7-4.5-4.6-4.7. Another Small June Share Change Range:?+0.6 / -0.3.?Gainers: +0.6 WSKQ, +0.5 WHTZ (CHR), +0.2 @ WBLS, WPAT-FM Spanish Hits, WQXR Classical. ?Dippers: -0.3 @ WXNY Spanish CHR & WNYC-AM News/Talk, - 0.2 @ WCBS-FM, WNYC-FM News/Talk, WFAN Sports, WQHT & WEPN Sports. Formats:?News/Talkers WNYC/FM off 4.3-4.3-3.9-3.7 leading WINS-AM 3.4-3.2-2.7-2.6, WCBS-AM 2.6-2.7-2.4-2.5, WOR-AM Talk 2.3-2.0-1.8-1.9, WABC-AM/WLIR-FM 1.9-1.8-1.7-1.8. ?Classical WQXR 2.4-2.2-2.4 leads WNSH Country 2.2-2.1-2.2 and WNYL Alternative 2.0-1.8-1.8, tied with WABC.?8 stations in the 2.2-2.9 range. A/C (Hot/Soft/Urban) 19.6-19.8-17.3-21.4, News/Talk 16.3-15.8-14.6-13.3, Spanish/Tropical 14.4-14.5-13.8-13.6, ClassicRock/Hits/Oldies 10.7-11.1-10.8-10.7, CHR 6.9-7.2, Sports 4.3-5.1-5.1-4.6, Classical 2.3-2.4-2.2-2.4,?Jazz 0.7-0.8-1.0-0.8, Stream 2.0-1.7-1.4, HD still 0.0.

LONG ISLAND NY (20)?2,451,200. Hispanic 18.6%. Urban 10.1%. Top Clusters: Audacy 20.3-22.6-22.9-21.3, iHeart 20.1-20.0-18.9-21.1, Connoisseur 10.9-12.6-12.7-13.8, Apollo Cox 10.8-11.6-11.1-10.1.?Top Cume: WHTZ 356-367-411-418k. 5 of the Top 10 are NYC stations. The LI.Exp’y is tied up with 3 Ties in the Top 5! ?#1 Local WBAB/WHFM Classic Rock 6.1-6.5-6.2-5.9 ties WAXQ Classic Rock 5.7-5.9-5.4-5.9, #3 WCBS/FM Classic Hit 5.1-5.2-5.7-5.1 ties WHTZ CHR 4.7-4.2-5.1 and in 5th, WFAN FM/AM Sports 4.0-4.7-5.3-4.8 ties Local WKJY-FM A/C 3.7-3.9-4.8. June Share Change Range:?+1.2 / -0.7. ?Gainers: A Big +1.2 jump from 0.0 for Local Oldies WHLI-AM, +0.9 @ Local WKJY A/C & WHTZ CHR, ?+0.5 @ WAQX & WWPR Urban, +0.3 WEPN Sports. ?Dippers:?-0.7 WBLS Urban A/C, -0.6 @ WCBS-FM & Local WBLI CHR, - 0.5 WFAN, - 0.4 WNEW-FM Hot A/C.?Formats: Top 3 are Classic Rock/Classic Hits, again. 10 of the Top 11 are music formats; exception is WFAN Sports. Local WKYJ A/C 3.7-3.9-4.8 still tops former #1 sister WALK A/C 3.3-3.5-3.6. Classic Rock/Classic Hits 21.0-21.5-20.8-22.0, All A/C 17.8-18.9-19.9-20.2, News/Talk 8.5-9.1-11.0-10.7, Sports 6.6-7.3-7.4-7.3, Classical 0.7-1.0-1.0-0.7, Jazz 0.3-0.2-0.-0.32. Stream -0.5-2.1-1.3-1.7. HD 0.1-0.2-0.1.

PHILADELPHIA (9)?4,635,500.?Urban 20.8%.?Hispanic 9.5%. Top Clusters:?Beasley 23.6-24.5-25.2-24.7, Audacy 24.3-24.9-23.6-21.9, iHeart 21.8-20.8-18.7-21.5, WHYY 4.6-4.2-4.6-4.2, Radio One 3.5-3.0-3.3-3.7. Beasley holds the cluster lead with Audacy & iHeart neck & neck. Top Cume: WBEB A/C 900-961-970-975k, but sits at the #8 share.?Same Top 5 Stations; WXTU replaces WIP-FM at #4: WDAS Urban A/C 8.1-8.6-7.2-7.8, WMMR Rock 7.0-6.8-6.9-6.6, WMGK Classic Rock 6.0-6.2-6.2-6.3, WXTU Country 5.0-5.4-5.4-5.4, WIP-AM Sports 5.3-5.7-5.8-5.2. ?June Share Change Range:?+0.9 / -0.9. ?Gainers: +0.9 WIOQ CHR, +0.6 @ WDAS-FM Urban A/C, WISX Soft A/C & WUSL-FM Urban Contemp, +0.5 WXPN Adult Alt (#13), +0.4 @ WBEB A/C, WPEN-FM Sports, WRNB Urban Contemp.?Dippers: -0.9 WOGL Classic Hits, -0.7 WBEN Adult Hits, -0.6 WIP-FM Sports, -0.5 WKMK-FM Country. ?Formats:?WMMR holds #2 share, #7 cume, WBEB is #7 share on the #1 cume, WOGL falls #9 to #12 on the #3 cume (tune-out factor) and trails WBEN dipping #9-#11 on the #6 cume.?News KYW-AM/WPHI-FM stays #6 moving 4.4-4.8 while Public WHYY News/Talk slips 4.6-4.2 into #9.?WIP-AM Sports goes 5.3-5.7-5.8-5.2 and leads Sports WPEN-FM at 2.8, by 2.6. All A/C 21.2-20.7-18.5-19.9, Classic Rock/Classic & Adult Hits/Oldies 15.5-16.7-17.0-15.5, News/Talk 15.9-11.2-12.9-12.2. Sports.4-9.0-9.3-8.9. CHR 4.4-4.7. Classical 1.3-1.5-1.7-1.6.?Jazz 0.1, Stream 1.1-1.1-1.2-1.0.?HD 0.1-0.0-0.2-0.1.

FCC Licensed Radio continues to prove to be the most reliable and cost-effective media for advertisers and listeners with news, entertainment, sports, information and music. ?Content and Curation Creates Successful Communication. ?

Clark Smidt delivers Station Income, Increased Audience & Broadcast Tower Value.? 978 502 6633