Bossing your Business with Fresha

Our partners and businesses on Fresha form the core of our leading beauty and wellness marketplace and network. With a seamless booking system and intuitive features, Fresha powers over 450,000+ professionals globally, helping everyone from solo entrepreneurs to multi-location business owners manage their day-to-day.

We sat down with some of our incredible Fresha partners, as part of our Boss Your Business series, to hear about their entrepreneurial journeys in the beauty and wellness space and how they turned their dreams into reality. Through their stories, you’ll find a mosaic of resilience, passion, and practical wisdom for anyone contemplating—or about to embark on—the rewarding yet challenging path of running their own business.

"Really look at your clients and their pain points" – Alissa Brandtman

One common thread across all interviews is the emphasis on taking risks. Alissa Brandtman, owner of The Whitening Clinic, sums it up with, “Just take a risk.” For Brandtman, the entrepreneurial path has been paved with career shifts and different ventures, each one a testament to the value of embracing change and facing uncertainty head-on. Her advice to business owners? Focus on understanding and nurturing clients. By addressing their pain points and crafting experiences they’ll love, you cultivate loyalty and trust that elevate your brand.

"Create a team with someone who maybe doesn't have the same qualities as you." – Céline Iziraren and Jazmine Peleytay

Jazmine Peleytay and Céline Iziraren of Chez Coco Esthétique echo the importance of risk-taking. They believe in diving into new ventures with passion and a strong work ethic, noting that success often requires stepping beyond fear. Jazmine and her partner exemplify the power of complementary teamwork. By joining forces with someone who balances your strengths and weaknesses, you can push past hesitation and reach new heights together.

"Enjoy the ride. When you’re on a high, appreciate it." – Kassandra & Chris Hunter

“Just do it,” urges Kassandra Hunter, co-owner of WILLOMINA. Her advice is a reminder that authenticity in business is key. She underscores the importance of sticking to one’s convictions, even when external voices may urge otherwise. According to Kassandra, owning the outcomes of your decisions—whether triumphant or challenging—brings a sense of pride and accountability that fuels personal growth and genuine success. Her partner, Chris Hunter, offers a touch of sage encouragement: “Enjoy the ride. When you’re on a high, appreciate it.” It’s a gentle reminder that business is a journey of ups and downs, and embracing every moment can deepen your fulfilment.

"Don't compromise on your core components" – Kaye Sotomi

Kaye Sotomi, founder of Chop Chop London, emphasises clarity of purpose. He challenges aspiring entrepreneurs to reflect deeply on why they want to start their businesses. This introspection, Sotomi argues, anchors you in authenticity and guards against making decisions based solely on perceived external expectations. When you hold firm to your core mission and values, you’re better equipped to steer your business with integrity and vision.

"Business is about more than profit; it’s about fostering talent" – Andrew Jose

Finally, Andrew Jose, a veteran in the hairdressing industry and owner of Andrew Jose, speaks passionately about investing in people. For him, business is about more than profit; it’s about fostering talent, sharing knowledge, and creating growth opportunities for young professionals. His experience demonstrates that pouring energy into others can yield rewards beyond measure, as the loyalty, passion, and skill of a well-nurtured team come back “thricefold.”

Collectively, the advice shared on Boss Your Business paints an inspiring portrait of what it takes to thrive as an entrepreneur. It’s about courage, passion, hard work, and staying true to your beliefs. Whether you’re contemplating that first step or already in motion, these stories remind you to lead with heart, embrace the challenges, and enjoy every moment of building something truly your own.