Bosses, remove your ego from Marketing.
Tom Johnson
![Tom Johnson]()
Tom Johnson
Freelance Marketing Consultant Experienced & highly strategic marketer with both Agency and In-House experience giving me a great perspective on all areas of Marketing.
Bosses and managers who aren't marketers won't want to hear this and they won't listen anyway, but I'm going to say it, stop your ego from your marketing team doing a good job.
Of course an Owner / Founder or Managing Director is going to want some input into the Marketing strategy, but particularly within smaller businesses they need to trust their Marketing people more.