Booya's Top B2B Marketing Tips - May, Part 1
Howdy, B2B people!
Data is proving to be more and more crucial in B2B marketing, which is why everything you’ll see in this newsletter is based on surveys, reports, and case studies. From maximizing the power of LinkedIn to the influence of content on purchasing decisions to using ABM as part of your overall marketing strategy — all of these articles are based on real data and facts.
So don’t take our word for it! Jump into this newsletter and learn what the current best practices are and how you can use various marketing tools to create brand awareness, generate leads, and improve sales.
Happy reading!
LinkedIn is a powerful tool for B2B marketing, but many companies don’t know how to unlock its potential. Accuracast analyzed five important B2B sectors — SaaS, Fintech, Professional Services, Finance & Insurance, and Telecom — in an effort to show companies how they can make their data from organic and paid campaigns work for them. Don’t lose out on the power of LinkedIn — find out how you can maximize it here!
领英推荐
If you’re concerned that B2B customers are overwhelmed or fatigued by all the content they see on a regular basis, don’t be. According to NetLine, a lead generation company, which surveyed 38,000 B2B professionals, content consumption plays a crucial role in purchasing. Moreover, the type of content consumed can indicate a consumer’s intent to purchase. This article is a must-read for all B2B marketers! (Or must-hear — there is an audio version as well!)
More than 40% of B2B marketers implement ABM, account-based marketing, in their overall marketing strategies. Are you one of them? If so, you’re ahead of the game. If not, check out this article to find out how ABM can boost your marketing strategy and which ABM trends are currently making waves.?
?? Did you find these tips helpful? Subscribe to receive more tips like this every two weeks!