Booya's Biweekly B2B Tips - August Pt. 1

Howdy, B2B people! ??????

Summer is heating up and we’ve curated the hottest B2B marketing tips just for you! This installment features suggestions from Social Media Today, Omnizant, and Search Engine Journal. There are so many good ideas here, you’ll have a hard time choosing which one to tackle first! But take a deep breath and focus on the tips that are most possible and most relevant to your industry. You are a B2B marketing pro—you got this!

1. What to Post on LinkedIn: The 5 Content Types That Work Best | Social Media Today

It’s no secret that posting on LinkedIn is more of an art than a science, but instead of floundering with questionable content, try going for a sure thing. Research has shown that there are six types of LinkedIn posts that are most effective:

• Blogs
• Third-party content
• Native videos
• Text only
• Photography and illustrations
• Carousels

Check out the article to learn more about each type of post!

2. The Key to Content Marketing Success Is Employee Engagement | Omnizant

It’s not enough to create good content—the people who share it need to be viewed as trustworthy sources. After all, isn’t that what influencer marketing is all about? But you don’t need influencers to tote your message—getting all your employees on board will do the trick. Read this article to discover five ways to get all your employees engaged in sharing quality content.

3. How To Write CTAs For B2B: A Call-To-Action Guide For Businesses | Search Engine Journal

“Read more,” “Learn more,” and “Check it out” are all common CTAs, but do they really work? Search Engine Journal shares four actionable tips for writing compelling CTAs that will elicit responses. Make sure to scroll to the bottom to see 10 real-life examples of CTAs that really work!

Enjoy!