BootStrapping : Pulling my Straps, or Straps Pulling me?
Puneet Aggarwal
Founder, Nirogam.com, Herbal Supplements Marketer and Formulation Consultant, D2C for 24 years. Ayurveda Activist, a.k.a "That Ayurveda Guy"
The term “bootstrapping” originated with a phrase in use in the 18th and 19th century: “to pull oneself up by one’s bootstraps.” Back then, it referred to an impossible task. Today it refers more to the challenge of making something out of nothing.
Did I know what was I doing ?
Did I learn and then apply ?
How did I handle failures ?
What kept me going ?
Did I stumble, fall and how did I manage to pull myself up ?
How do you even bootstrap and stay in business for 23 years?
What kept me going and kept me bootstrapped was the power of broke, and ignorance being a bliss.
In this episode of Up Close With Nirogam, Raghav Krishna and Puneet Aggarwal talk about building Nirogam into a niche and profitable Ayurveda brand with customers who have been loyal for decades!