Bootstrappers’ Book Club: September 2024

This month we’re featuring a book that every founder will want to add to their reading list: Conscious Leadership.

What we’re reading

Conscious Leadership: Elevating Humanity Through Business

By John Mackey, with Steve Mcintosh, and Carter Phipps

What it’s about, in 50 words or less

Half business case study and half workbook, Conscious Leadership presents a vision of leadership that integrates personal fulfillment with organizational success. It outlines practical principles for looking beyond the bottom line and leading with both a deep sense of purpose and a commitment to creating value for all stakeholders.

What will you learn?

• How to rethink conventional wisdom that says profitability and productivity are the measures of effective leadership
• Why conscious leadership leads to more sustainable and impactful business practices
• 5 key principles of conscious leadership
• Guidance for building a business that does well by doing good, prioritizing lifetime impact over quarterly earnings
• Innovative techniques for self-development

Background

John Mackey started a movement when he founded Whole Foods, bringing natural, organic food to the masses and not only changing the market, but also breaking the mold. Now, he shares the vision, virtues, and mindset that informed his leadership journey, as well as the strategies that helped him shepherd Whole Foods through four decades of incredible growth and innovation (including its sale to Amazon). Conscious Leadership is an empowering call to action for entrepreneurs, revealing what it takes to lead a purpose-driven, sustainable business.