Boosting Your Small Business’s Search Ranking

Thought you might be interested in an article Boosting your small business's search ranking and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.

Since popular search engines like Google and Bing have effectively become the modern-day yellow pages, it’s generally safe to assume that most people in need of your services will find you via an online search. However, if search engine optimisation (SEO) is largely a foreign concept to you and your team, boosting your search ranking can be tricky.

?? Post New Content Consistently

Posting new content?consistently can benefit your site in several ways.

To?stay on top of your content?commitment, make a point of posting at least one new piece on your website per week.

When putting together relevant results, many search engines show favor to sites that are updated consistently. So, if your site’s content updates are few and far between, you’re unlikely to garner a favorable search ranking.

?? Make Sure Your Site is Optimized for Mobile Devices

Today there’s really no excuse for having a website that lacks mobile optimisation.

Over half of all web traffic comes from mobile devices, so it is imperative that your site run as smoothly as possible on smartphones, tablets and other mobile mainstays.?

?? Utilize Keyword Integration

Plugging search-friendly keywords into your web content can be a great way to attract new visitors and boost your search ranking.

However, while keyword integration can prove helpful, it’s entirely possible to overdo it. Excessively plugging keywords into your content stands to land you in hot water with both your audience and popular search engines.

Whether your small business is targeting a local, national or international audience, you’ll need to step up your search engine game.

If you want to keep reading with any of that content, by all means, click the link to keep reading. Please feel free to contact me on 0411 686 071 or email at [email protected] for any thoughts and perspectives.

Thanks!