Boosting Your Sales Strategy on LinkedIn Through Video Messaging

Are you struggling to break through the noise on LinkedIn and truly connect with potential clients or partners?

If your typical text messages aren't yielding the results you need for effective outreach and sales prospecting, it might be time to switch up your approach.

That’s why I’ve turned to personalized video messages—a strategy that not only differentiates you from the crowd but also significantly ramps up engagement.

Studies show that video messages can generate up to 300% more engagement than text-based messages. This isn't just about standing out; it's about creating a memorable interaction.

By sending a brief video via LinkedIn's direct messaging service, I've found a unique way to build and nurture relationships. It's about making a real, personal connection. When your contacts can see your expressions and hear your voice, it not only builds trust but also keeps you top of mind in a way that traditional messages can't.

But here's the deal: the content of these videos is crucial. You must steer clear of anything that feels spammy or overly salesy.

Trust me, if you send a video that's just a cold pitch, you're likely to lose that connection. Instead, focus on messages that add value, showcase genuine interest, and foster relationships.

So, how do you get started, and what are the best practices to ensure your video messages truly resonate? Let’s dive into the strategies that will help you leverage this tool effectively.

Strategic Messaging Approach

Before you dive into using personalized video messages, here’s what I’ve learned along the way:

• Set a Daily Goal: Every day, I aim to send out at least 10 personalized video messages. This keeps your LinkedIn active and helps you stay in touch with potential leads. It’s like planting seeds daily—you never know which ones will sprout.
• Expect Mixed Reactions: Not everyone will respond the way you hope, and that's totally fine. The key is to take each reaction—good or bad—as a chance to tweak and improve your approach. Think of it as adjusting your strategy based on what the game throws at you.
• Be Genuine: In every message, I share a bit about myself—not just the business side but personal tidbits too. It’s not just small talk; it’s about creating a real connection that can lead to trust.
• Look for Win-Win Opportunities: I’m always on the lookout for how both parties can gain from our connection. It’s not just about making a sale; it’s about exploring possibilities like joint ventures or supporting each other’s ventures.
• Keep It Brief and Personal: I keep my messages short and sweet, and tailor them to the recipient. No one wants a one-size-fits-all approach.

Use Emovid for Effective Video Prospecting

If you're serious about stepping up your networking game, Emovid is not just a tool—it's your new secret weapon for making every interaction memorable and impactful!

Here are some of the standout features that make Emovid a must-use:

• Simplified Video Creation: Emovid is incredibly user-friendly. You can quickly create concise, impactful videos. It also allows you to add notes and talking points right on your screen, ensuring you never miss a key message.
• Integration and Tracking: Sharing your videos is as simple as dropping a link in your LinkedIn messages. What's more, Emovid offers detailed analytics. You can see if and when your video was watched, which is crucial for understanding interest levels and timing your follow-ups perfectly.
• Interactive Responses: And here’s a fun twist—encourage your prospects to respond with their own videos. This not only makes interactions more engaging but also deepens personal connections, speeding up the relationship-building process.

How to Send a LinkedIn Video Message

Here are some ideas to share video messages that can help personalize your interactions and make them more impactful:

1- Email Your Video Link to Your List:

Start by sending the link to your Emovid video to your email list. This is a great way to re-engage your contacts and keep them updated with your latest insights or offerings.

Simply create your video, copy the link, and include it in a personalized email blast. Highlight the key points of your video in the email to entice viewers to click and watch.

2- Use LinkedIn Messaging

Directly share your video link via LinkedIn Messaging. This personal touch can make a big difference. When sending, make sure to tailor a brief message explaining why you’re sharing this video with them specifically. This strategy is perfect for maintaining one-on-one engagement and can be particularly effective for following up after initial contacts or meetings.

3- Comment on Posts with Your Video Link

Another dynamic way to use your video link is by posting it in comments on your prospect’s LinkedIn posts. This not only shows that you are engaging with their content but also provides them, and anyone viewing the post, with easy access to your video. Tailor your comment to relate directly to the post’s content to increase relevance and impact, thus boosting the likelihood of your video being watched.

Conclusion

Using personalized videos has completely transformed how I engage with my network on LinkedIn, turning each interaction into a truly memorable encounter.

The dynamic nature of video far surpasses the impact of traditional text exchanges, allowing for a more personal and engaging communication style.

Whether I'm reaching out to potential leads, following up with contacts, or sharing insights relevant to my industry, video messages have elevated the quality and effectiveness of my interactions.

Next Steps to Elevate Your LinkedIn Engagement:

• Start Creating: If you haven’t already, dive into creating your first personalized video message. Use Emovid to make the process straightforward and efficient.
• Experiment with Different Approaches: Try out the different methods of sending your video—via email, direct LinkedIn messages, or as comments on posts. See what works best for your goals and audience.
• Track and Adapt: Pay attention to how your network responds to different types of videos and messages. Use the analytics from Emovid to refine your strategy and improve your engagement rates.

I'd love to hear about your experiences or any tips you might have about using video for LinkedIn networking. Have you tried sending personalized video messages yet? What was the response? Drop your thoughts and insights in the comments below.

Ready to elevate your LinkedIn strategy and harness the full potential of your network?

Book a call with me today. Let’s explore how we can turn your LinkedIn into a lead-generating powerhouse, crafting a strategy that aligns with your business goals and withstands the test of time.

About Mike Weiss

Introducing Mike Weiss - the LinkedIn maestro and digital marketing strategy guru who turns ordinary profiles into lead-generating powerhouses! Mike's magic touch can transform LinkedIn feeds into thriving digital ecosystems, assisting everyone from thought leaders to sales teams.

When not dominating the LinkedIn world, Mike is busy crafting top-notch online education platforms and writing cutting-edge curriculums for digital courses.

Catch him collecting digital badges like a Pokémon master and reliving the glory of his 2012 Infusionsoft Internet Marketer of the Year finalist days. With a unique blend of experience, wit, and charm, Mike is your go-to guy for catapulting your LinkedIn presence and digital learning initiatives into the stratosphere!

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