Boosting your sales with Live Shopping
Hosting Live Shopping events on your online store, complete with live demos and flash sales, has the incredible power of pulling in a crowd and keeping them engaged in real-time.
? The first live video shopping show on TV happened about 40 years ago. Today’s Live shopping has come a long way, merging real-time video streaming with e-commerce and allowing consumers to engage with products and make purchases while watching a live broadcast.
?? Tools to integrate Live Shopping in leading platforms like Magento, Adobe Commerce and Shopware
At the moment, there are a few third-party platforms that integrate seamlessly with most of the eCommerce software available on the market now. Channelize.io, LiSA, Bambuser and OnLive are some of the most important names, but we are sure that, as time passes, there will be more options available. This might be the preferred option as it gives retailers the biggest control on inventory management, carts, and customer accounts data.
This format combines the entertainment value of live video with the convenience of online shopping, often featuring influencers, celebrities, or brand representatives who showcase products, answer questions, and interact with viewers in real time.?
??Creating successful Live Shopping events
Once you have the right infrastructure in place to create live shopping events on your online shop, there are a few steps you should follow to make it as successful as possible:
?? Planning
Even though you want your host to sound as natural as possible, having a script helps guide the flow of the event and ensures no important details are missed.
?? Timing
Keep in mind that evening or weekend slots tend to attract higher attendance.
领英推荐
?? Build anticipation
Attract viewers through social media, email campaigns, and even paid ads. Additionally, if you use influencers or brand ambassadors in the event, use them to promote it, as it can expand its reach and credibility.
?? Be active
Ask questions, address comments and encouraging real-time feedback through features like live Q&A sessions. Exclusive discounts or limited-time offers presented during the stream can create urgency and drive immediate purchases.
?? Be active
Ask questions, address comments and encouraging real-time feedback through features like live Q&A sessions. Exclusive discounts or limited-time offers presented during the stream can create urgency and drive immediate purchases.
?? Case study
Our developers integrated live shopping streams into Cupio's online shop. During these planned streams, customers can watch product demonstrations in real time, ask questions, and make purchases directly. The streams often feature exclusive deals and offers, creating a sense of urgency and excitement for shoppers.?
??????
If you want to always be up to date with what's new in #onlineretail , please follow us on LinkedIn and SUBSCRIBE ?? to this newsletter (find the button down below ??????