Boosting Your Coaching Business To $6 Figures With Powerful Content Strategies
Maria Katrina Pajarillo
Helping women make millions as their new normal using group coaching programs #mentor #startupfounder #coach
Maybe at one point, you asked this question, "How do I go about finding those who are the perfect fit for my coaching program?"
I know what you are thinking, but let me tell you this.
Achieving that six-figure dollar in your coaching business isn't as hard as it may seem.?
For today's article, let's dive into the world of content strategies and how they can help you attract your ideal clients and take your earnings to the $6-figure mark.
I'm going to give you?7 effective content strategies?that have been instrumental in helping many women coaches reach their monetary goals. We'll explore these tried and true methods in detail for crafting content that speaks directly to your ideal clients and encourages them to reach out to you.?
Share Your Personal Story
Sharing your personal story is a powerful way to connect with your audience. By being open about your struggles,?you create empathy and build trust. Your story also showcases your expertise and inspires your audience.?
Sharing your journey can inspire your audience and demonstrate that transformation is possible.
I often share my personal story of losing my job in 2018, which led me to start my own business,?The After Six Club. When the pandemic hit, I quickly digitized my?LinkedIn Masterclasses?and helped my clients achieve massive results, with some closing $100k contracts and others launching their own ebooks.
This led to partnerships like with?Mindvalley?and more coaching opportunities.?
Now, I run the?Power Profile Biz Accelerator Program?to help women make millions and have time for their families through group coaching.
Offer Valuable Tips and Advise
As a coach, it's essential to highlight your expertise and provide value to your target audience to attract potential clients. Creating content that embodies your authority and credibility can be a great way to establish yourself as an expert in your coaching niche.
Whether through blog posts, social media content, videos, or podcasts, providing actionable tips and advice can?help you connect with your audience and build trust.??
This is what I have been discussing in my podcast episodes. I'm not trying to control your behavior or the way you think. But when it comes down to putting new things into practice and changing old habits, that takes time.
You can make a quantum leap to earning as much as $6 figures or more per year—even if you're serving only your local market by following the steps in my program. Maintain that work-life integration, and unsubscribe from hustle culture so you will not get stuck with meaningless labor that doesn't feel good (like most jobs do).
Highlight Success Stories
The third content strategy involves highlighting success stories from past clients to showcase the results your coaching programs can achieve. Case studies, testimonials, or video interviews?effectively demonstrate the transformation?your coaching can bring.
But it's important not to play favorites. It's equally important to show the "messy-middle" of the process as much as the big accomplishments. The "messy-middle" is where you learn grit, resilience, and endurance as an entrepreneur, which are invaluable lessons that success can never teach you.
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Conduct Q&A Sessions
By conducting live Q&A sessions on social media or email, you can establish yourself as an authority in your coaching niche and build trust with your audience. It's an opportunity to provide valuable insights and answer questions for potential clients.
Another approach is conversing with others who serve the same niche, such as your clients. This can create a dialogue that benefits the participants and leverages the shared audience for greater reach and impact.
Provide Free Resources
Offering free resources such as ebooks, checklists, or templates relevant to your coaching niche can effectively attract potential clients and provide a valuable introduction to your coaching style.
But it's important to remember that "free" doesn't mean "gatekeeping." When you're mission-driven, you can serve your audience as if they're already paying you. Some boundaries should be set because your time is valuable, and you'd prefer to allocate it to those who have subscribed to your services.?
However, offering free resources is not about abuse but rather a fair exchange of energy. As an entrepreneur, you showcase who you are and your coaching style while your audience can determine if you're the right match for them or the kind of person they'd love to learn from. It's a win-win situation for everyone involved.
Collaborate with Influencers
Another content strategy to attract ideal clients is collaborating with other influencers in your coaching niche. This approach can help?expand your reach and build credibility?by leveraging the audience and expertise of others.?
Collaborating with clients, coaches, or individuals you believe are a good fit for your brand can lead to interesting conversations or provide opportunities to showcase your offers.
One way to collaborate is through guest blogging, where you contribute to another influencer's blog to reach a new audience. You could also collaborate through podcast interviews or joint webinars where you can share your expertise with a new audience and establish your authority in your niche.
Partnering with influencers can also help you tap into their expertise and gain new insights into your industry. By networking and building relationships with other professionals in your field, you can stay up-to-date with the latest trends and strategies, which can help you provide even greater value to your clients.
Share Your Unique Approach
The final strategy for creating compelling content is sharing your unique approach - your brilliance and genius. As a coach, differentiating yourself from others by showcasing your unique coaching style and philosophy can help attract clients who resonate with your values and coaching approach.
People are looking for someone they can connect with on a deeper level - someone who can relate to them and share their vision. By sharing your unique approach, you're showcasing your expertise and building a connection with a new audience that aligns with your values.
So, don't be afraid to share your unique brilliance with the world. Let your approach shine and be the guiding force in your content creation. Remember, people want to resonate with someone they can trust and share their life with - and your unique approach is the perfect way to make that connection.
Whether you're just starting out or looking to scale up to multiple $6 figures, these strategies can help you reach your goals and build the coaching business of your dreams.
So, go ahead and put them into action, and let your content do the heavy lifting for you as you attract and engage your soulmate dreamboat ideal clients.
To hear more about how to attract high-ticket clients through your content, listen to our podcast episode?here. For more inspiring stories about wealthy, driven, and ambitious humans and actionable steps you can take in order for you to move the needle and have a soulful coaching and consulting business, tune in to?Ambitious Tribe with Kassy Pajarillo.?
If you want to build a high-ticket coaching and consulting business of your own, apply for my exclusive training?here?to learn how to craft your power profile and make your passion profitable. See you there!