Boosting sales with a bespoke eCommerce platform and picture perfect design | Introducing Paper Room Creative
We’re celebrating an epic eCommerce project that we recently completed for the wonderful Paper Room Creative.
Sometimes, a client comes along that makes us do a massive happy dance. It’s the email that lands in our mailbox and makes us go ‘PICK US! PICK US! PICK US!’
Recently, this lovely little moment came in the form of Paper Room Creative.
Paper Room Creative are an interior design organisation that strives to demystify the design process, inspire confidence, and help homeowners create a practical and beautiful place to live. They do this through a selection of beautiful and valuable products that give the customer the tools they need to design and bring to life their dream home.
#TeamLBB absolutely ADORE anything home-related. We love decorating, planning, upcycling and all things house. So, when Sarah came to us in need of a new website, we didn’t just jump at the chance – we took a headfirst dive!?
Expanding into eCommerce | Why Paper Room Creative needed a new website
Sarah – the woman behind Paper Room Creative – already had a website for her interior design company. Her company was thriving, but she knew that there were so many other places she wanted to take it: primarily, to connect with more people who perhaps couldn’t afford a full interior design service but still needed help bringing their home vision to life.
In order for Sarah to bring this layer into her business, she needed to turn her website into an eCommerce site. And this is where she came into roadblock after roadblock. Should she add to her current website? Or should she start something completely new?
Paper Room Creative would need:
With all of this in mind, it was decided that the best route for Sarah would be a brand new, separate website. And, excitingly (get ready for the zinger), Sarah entrusted the LBB team to help her bring this to life.
A website bursting with the very best, seamlessly integrated software
There was a lot riding on this website – a huge deal was expected of it, and Sarah did express concerns that everything she wanted might not be possible.
Don’t you just love having the opportunity to get rid of someone’s worries???
We were able to prove to Sarah that, actually, she COULD have everything she wanted from her website and that Paper Room Creative could be all she wanted it to be.?
Talk about job satisfaction, right?
Read on to find out how we did the thing and crafted a website that ticked all of the boxes.
WooCommerce integration for physical and downloadable products
WooCommerce was a vital part of this new website as it needed to have the capability to sell both physical and downloadable products. This was, essentially, the entire basis of the new extension on the business.
The project involved a bunch of alterations to WooCommerce; several alterations of which were new to how we typically work with clients. For us, it was so much fun digging deep into the software. For the client, it meant we were able to shift and tweak in a way that meant we could fully fulfil the website’s needs.
Some of these bespoke adjustments included:
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With careful coding, we could then move onto the design of these elements, ensuring every tiny detail was sophisticated, slick and seamlessly in-line with the Paper Room Creative brand.
MailerLite integration for newsletter signups and freebies
Email marketing would be an important part of the Paper Room Creative overall marketing strategy – and so it was crucial that the new website integrated with MailerLite, the business’ newsletter platform of choice.
Newsletter signups needed to be as easy as possible. We wanted to keep visitors on the ‘site rather than send them away, as well as having the capacity to send immediate freebies via the MailerLite integration.
WordPress and MailerLite integrate incredibly well, and so we were able to connect the two with ease. Shweet!
Stripe integration for easy payments
Of course, in order for Paper Room Creative to be in a position to make sales through its website, it needed to have the functionality to take payments. Sarah chose to use Stripe – again, a platform that seamlessly integrates with WordPress.?
We were able to connect the two, which meant that Sarah could sell files, digital goods, downloads and physical products using her Stripe merchant account. A weight off her shoulders and immediate potential injected into the business.
Dubsado integration for customer calls
Sarah had opted for Dubsado as Paper Room Creative’s CRM. One of the functions of Dubsado is that you can use it to directly book customer calls. This was a key part of her new business strategy (both now and for onward plans), so she wanted to find a way to integrate Dubsado call booking within the website.
Luckily, this is something we were able to achieve. With a wave of the LBB wand, we merged Dubsado with WordPress and created an end result that kept visitors on the site with zero disruption to their buyer’s journey.
What did Sarah have to say?
“April has been amazing!? She built a fully bespoke e-commerce site for my new business. It took me a long time to decide between a template service I could build myself or going bespoke and I am so glad I made the investment to go bespoke. April implemented my vision perfectly and was always able to overcome any challenges to make it happen.
“Her speed, communication, reliability, professionalism and technical skills are 10 out of 10. I’ve really enjoyed working with her and the handover of the finished site has been seamless. I’d one hundred percent recommend her. Thanks April .”
And we are SO glad that Sarah took the plunge to work with us, too! She was a dream client – our communication with each other was always super straightforward, honest and productive. She couldn’t have been any easier to work with. A genuine pleasure for #TeamLBB from start to finish!
Can Littlebigbox design and develop an EPIC eCommerce site for me?
Youuuuu bet!
We would LOVE to talk to you about your eCommerce needs. Whether it’s a total website rehaul or a spruce up of your current ‘site, we’re here to help.
Book in a free consultation. Bring a cuppa (and some sweet treats!) and we’ll natter over Zoom. Or, if you’re in the Hampshire area, let’s make it an IRL meeting. We can’t wait to connect!
Congratulations on the successful completion of your epic eCommerce project for Paper Room Creative! ?? As Ralph Waldo Emerson once said, “The only person you are destined to become is the person you decide to be.” Your dedication is truly inspiring. ?? If you're looking to further celebrate and make an impactful contribution, consider joining our upcoming sponsorship opportunity for the Guinness World Record of Tree Planting. You can find more details here: https://bit.ly/TreeGuinnessWorldRecord ???
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12 个月Great work April. The design looks sleek and intuitive, I love how everything is in cadence especially those product photos are super neat. Seems like it has been built with a custom theme?