Boosting the CX industry's flagship event to new heights

August's RedWire features our campaign for Customer Contact Week, the CX industry's flagship event; highlights our insights into crisis communications; and unveils the most effective strategies for thought leadership development.

Elevating CCW Las Vegas With Strategic PR, Social Media, And Influencer Campaigns

We generated unmatched visibility for Customer Contact Week through a multifaceted campaign encompassing strategic PR, dynamic social media efforts, and influential partnerships. See our strategy and results here.

Winners And Losers: Scoring The 21st Century’s Most Infamous PR Crises

How did brands navigate some of this century's biggest PR crises? Here are our thoughts on the wins and losses.

Authentic Influence: The Rise Of Thought Leadership In Modern PR

Agency President, Stefan Pollack, shares his advice for brands to establish credibility and build up influence.

Artistic Entertainment Services: A New Chapter in Our Agency’s Rose Parade Journey, And Then Some…

We are delighted to partner with Artistic Entertainment Services (AES) to bring creativity and craftsmanship to life.

The Pollack Group Excels in Worldcom Public Relations Group’s Rigorous Peer Review with Perfect Scores in Strategic Approach, Client Satisfaction, and Partner Performance

We are proud to have passed the demanding Worldcom Public Relations Group's peer review with top marks.

Measuring PR and Comms Success With Customized Client-Aligned KPIs

Brands Are Rethinking Their Out-Of-Home Advertising Strategies To Focus Less On Awareness And More On Conversion

When Criticism Cuts Deep: The Power And Pitfalls Of Influencer Reviews