Boosting Amazon Sales with Targeted Facebook Ads

Between 2018 and 2021, Facebook advertising underwent several changes to comply with stricter regulations intended to protect user privacy. If two years later you’re still unclear on what changed, as a quick refresher, advertisers can no longer target customers based on ethnicity, race, sexual orientation, etc. Advertisers must also always obtain user consent if website visits are tracked with cookies or pixels. And, unlike the days when third-party data was readily available to help reach new and novel audiences quickly, advertisers are now encouraged to diligently collect their own “clean” data from their website or mobile app.?

If you are already driving significant traffic to your website or app and have all the permissions in place to collect cookies and pixel information, you have all that you need to start increasing sales on Amazon through targeted ads on Facebook.?

After you have created advertising content and assets to share that are authentic, compelling, and action-oriented, below are some ways that high-quality first-party data can be used by Facebook to help you target existing and new audiences appropriately:?

1. Custom Audiences: Custom Audiences is a feature that allows advertisers to upload a list of customer email addresses, phone numbers, or other identifying information to Facebook for the purpose of creating targeted ads. Facebook then matches your list with its user database and creates a custom audience that knows your brand already.
2. Lookalike Audiences: Lookalike Audiences is a highly useful option that allows advertisers to create a new audience to target based on a Custom Audience list. Facebook analyzes the attributes of the existing audience, such as demographics, interests, and behaviors, and identifies users who share similar characteristics.?
3. Retargeting: Retargeting allows advertisers to show ads to Facebook users who have already visited their website. By using a Facebook tracking pixel on your website with permissions in place, advertisers can create retargeting audiences of users who have visited specific website pages, added items to their cart, or abandoned their cart.?

Facebook advertising became more challenging after the regulations were implemented, but perhaps also smarter. With nearly 3 billion users on the popular social media platform, there is still plenty of opportunity. By using Custom Audiences, Lookalike Audiences, and Retargeting, you can still create highly personalized ads that can increase traffic to your Amazon product and boost sales.?

If you need help optimizing your eCommerce efforts, the experts at Witz Group are here to help.?