Boosting Ad ROI: Trends and Strategies in Ad Operations
Welcome to the Regalix, A MarketStar Company’s newsletter, where we'll keep you informed on the latest trends, insights, and innovations from the world of sales, marketing, and customer success.
In this month's newsletter, we embark on a journey into the dynamic realm of Ad Ops, where strategy and efficiency converge to unlock the true potential of digital advertising. Ad Ops, short for Advertising Operations, is the backbone of any successful advertising campaign. It encompasses the meticulous orchestration of ad trafficking, campaign management, data analysis, and collaboration across teams and platforms. By delving into the intricacies of Ad Ops, we aim to uncover the fundamental principles, best practices, and innovative techniques that drive exceptional campaign performance.
Join us as we explore this fascinating discipline, equipping you with the knowledge and tools to navigate the ever-evolving digital advertising landscape.
THIS MONTH’S TOP STORIES
5 Biggest Digital Advertising Trends To Watch Out For In 2023
In today's digital age, staying competitive is crucial for businesses. With the rapid shift towards digitalisation, adapting to the changing advertising landscape is more important than ever. AdTech has transformed advertising strategies, allowing precise targeting and optimal resource allocation. This blog explores the latest digital advertising trends in 2023, including omnichannel advertising, short video ads, in-game advertising, programmatic advertising, and looking beyond traditional platforms. Stay ahead of the competition with valuable insights and strategies.
Streamlining and Scaling Reddit’s Ad Ops Processes Through Effective Campaign Management
Learn how Regalix, A MarketStar Company supported Reddit's Ad Ops team in streamlining and scaling their campaign management processes to meet the growing demand for digital advertising. By identifying areas for improvement and implementing a comprehensive campaign management system, including templates, calendars, and reporting tools, Regalix, A MarketStar Company automated manual processes and reduced campaign set-up time. This enabled Reddit's team to deliver campaigns more efficiently, freeing up time for sales teams and improving the overall client experience.
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THIS MONTH’S THOUGHT-STARTER
Increasing Google Ads Adoption Rate to Boost Overall Revenue
Google partnered with Regalix, A MarketStar Company to boost Google Ads adoption among English-speaking SMBs, resulting in remarkable outcomes. This case study delves into the key focus areas, such as increased adoption rates and improved revenue for Google, achieved through Regalix, A MarketStar Company's consultative selling approach. Explore the strategies employed by Regalix, A MarketStar Companyto enhance advertisers' ROI and the impact of their implemented solutions. Uncover the success story behind the collaboration between Google and Regalix, A MarketStar Company in this comprehensive case study.
THIS MONTH’S FEATURE
The Definitive Guide to Ad Operations
Discover the ultimate resource for mastering the intricate world of ad operations with "The Definitive Guide to Ad Operations." Whether you're a newcomer or seeking to expand your knowledge, this comprehensive guide has you covered. Unravel the essentials, from understanding the fundamentals of ad ops to its critical role and significance. Delve deeper into the intricacies of a typical ad tech stack and explore the advantages of outsourcing ad ops functions. Equip yourself with the knowledge and insights necessary to navigate this complex and evolving field.
If you have any questions or want to know more about ramping up your sales, digital marketing and customer success efforts,?contact our team of experts.
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