Boost Your Visibility on LinkedIn With This Daily Routine

If you want to increase your visibility on LinkedIn, you must appear more frequently on the platform, share valuable content, and engage on a consistent basis.

Here are some of my top recommendations for developing a daily engagement routine to increase your activity and visibility on the platform.

1. Share a Daily Status Update

Posting?a?status?update?once?a?day,?as?well?as?engaging?with?the?posts?and?articles?of?your connections?in?your?newsfeed,?is?the best way?to?stay?active?and?visible.

Did you know? You can control who sees a post and can comment on it by using the dropdown menu below the share box.

Learn more about the?visibility and impact of your social activity on your LinkedIn feed.

Insider Tip:?To increase your visibility, use hashtags. LinkedIn is encouraging users to use specific hashtags when posting and searching. Before you start adding hashtags to your LinkedIn posts and articles, you'll need to find hashtags that are relevant to your connections' and followers' interests. A good place to start is to look at which hashtags influencers in your niche are using on LinkedIn, as well as on other social media platforms like Twitter and Instagram.

2. Share A Video

With LinkedIn native video you can record a video inside the app or upload a pre-made video from your camera roll. This feature is available only on mobile, so download or update the app to make sure you have the latest version.?

Insider Tip: Go Live. In the short-term, native video on LinkedIn is still a novelty and presents an opportunity for you to stand out. You will need to switch on Creator mode to be abe to record live video. Here's how to do this

3. Mention People in Your Posts

Mentioning a connection encourages engagement with your posts and comments. To mention someone in a post: Type "@" and then begin typing a name in the box. Click on the name of the person or people you want to mention from the list that appears.

4. Engage With Comments

Pay attention to everyone who takes the time to leave a comment on something which you post. Each time someone likes or comments on your post, their network can see it, increasing the visibility of your post. When people are liking, sharing, and commenting on your posts, this acts as "social proof" to your network and beyond.

5. Nurture Relationships

Nurture your LinkedIn relationships through regular engagement. LinkedIn will notify you with trigger events (such as when one of your connections starts a new job). Take a moment to reach out to them with a personalized message.

6. Participate In LinkedIn Groups

Join groups on LinkedIn and start a conversation or comment on topics relevant to your niche. You will find groups by clicking on?Interests > Groups?from your profile or searching keywords to identify groups with interests similar to yours.?

I recommend using groups as a way to connect with like-minded individuals and to be part of a larger conversation around specific topics. Be an active participant in these groups.?Or why not consider creating your own group as I have done.

What You Share Matters

What you post on LinkedIn will establish you as a credible authority in your field. The key is to share relevant news, articles, and insights with your connections. Consider the type of content that will be most useful to your target audience. As a thought leader, your goal is to consistently share your unique perspective on the most important industry topics.

Recommended Reading:?7 Places To Discover What Your Audience Wants To Read (So You Can Write It For Them!)

Finally, be strategic about when you post. As a general rule, LinkedIn users are most active right before and after work (7-8 am and 5-6 pm), as well as during lunchtime. Experiment for yourself. Post at different times and take note of which times your particular audience is most engaged with you.

Over to you

Have you established a consistent routine on LinkedIn? What works for you? Please share in the comments below.