Boost your Shopify sales: Is poor SEO holding you back? ??

Hey there!

We all know how important branding, imagery, and product descriptions are to your eCommerce success. But how much thought have you given to how your website’s navigation impacts sales performance???

The navigation menu is undeniably one of its most important – and underrated – features of your online shop, as it serves two key purposes:?

1. Allows visitors to effectively explore your site.

2. Facilitates the crawling process for search engines.

When it comes to structuring a site's navigation there are a handful of SEO + UX certified practices you can implement to ensure this happens. This will help you create a site navigation that is:?

• Intuitive.
• User-friendly.
• Easily manageable as your business grows.?
• Helps search engines understand and index your website easily and effectively.?

By creating a navigation system that is straightforward, user-friendly, and aligned with SEO best practices, you can provide a positive experience for your visitors while simultaneously improving your website's search engine rankings.

We’ve detailed exactly what to consider when building a new navigation for your client in 11 Key Strategies for Structuring Your Site’s Navigation for SEO and UX.

Jesse Ringer

Founder

Method and Metric SEO Agency