Boost Your Revenue by Leveraging Social Media

For many, one of the first things we reach for as soon as we wake is our phones. From getting quick updates on communication platforms, and seeing the latest opportunities on professional social networking sites to getting the scoop on the latest happenings or watching entertaining and informative content from our favourite creators, social media has quickly become integrated into our daily lives.

That, right there, is why you should leverage social media to boost your business’ revenue. Updating social media platforms with new listings is a great start, but there are a couple more ways to leverage your presence on social media further:

Run targeted ads: excellently produced content pieces don’t always guarantee that your business will get before the right audience. While your organic followers are a good start, running targeted ads can yield more results. Determine the profile of your prospective client and set up your ads to meet them wherever they might be on the corner of the internet.

Utilise app features: some apps like Instagram allow you to engage with your audience using different content forms that enable you to share quick and engaging content. These alternate content forms do not always require structured planning but they are a good way to keep your followers and community engaged and reach a wider audience.

Engage other posts: let your audience feel that you value their feedback and interactions by mindfully engaging with their posts and responses to your content. You can also comment on adjacent business pages that serve a crowd similar to your target audience. You can never tell who would click to find an apartment for their next staycation just by reading a comment.

Collaborate with micro-influencers: The importance of collaborations cannot be overemphasized. Strategic collaborations are another good way to leverage your social media presence. These collaborations can potentially increase your visibility, which can positively affect your revenue growth.