Boost Your Reach: TikTok Promotion Tips and Tricks.

If you think that Facebook, Instagram, and Twitter are the be-all end-all platforms where successful marketing occurs, you are totally wrong. We all know the misconception associated with Tiktok since it was released for the first time which claimed that TikTok is just for teenagers, but things have changed since then. Now we see TikTok on the rise more and more, and we think it's time to re-think about adding this app to your digital marketing mix.

To help you do it right, I've created this newsletter about this platform to give you some useful tactics to put you on track.

Keep reading to learn more:

• An Overview About Tiktok.
• How Does Tiktok Work?
• How Can Brands Leverage TikTok?
• Tiktok Ads.

Let’s get started with a look into the history of Tiktok.

A Vibrant Look at Tiktok:

Formerly known musical.ly, it is a Chinese-owned video-sharing?app. It allows users to create, edit, and share 15-second videos on any topic, giving them a wide variety of filters, effects, music, and many other options to spice up their videos.?

Tiktok allows users to interact with other users' videos through follow, link, or comment. It can be used on both Android and iOS operating system, the main purpose behind it to provide an exceptional fun experience for social media users.

Tiktok is a great place to promote your business and reach your audience and give them an insight into your company, but before talking about marketing let's have a better understanding of how it works.

Unlocking the Magic of How Tiktok Works:

By leveraging different forms of artificial intelligence, TikTok gives users an exceptional entertainment experience.

If you want to start your journey on TikTok you should first sign up with a phone number, and email address, or a third-party account such as Facebook and Instagram. After logging in,? search popular creators,?categories (comedy, animals, sports), and hashtags to find videos. To find friends who use the app you can use your phone contacts or social media followers. Many people use the app to find and follow content creators. Or some of them run channels to promote their businesses …

- How can brands leverage TikTok?

Currently, TikTok offers brands several options to promote their businesses, you can choose what suits? your brand more:

• Starting a Channel:? you can start your brands'?own channel and upload videos that are relevant to your business.
• Influencer Marketing: If you’re trying to have a good number of followers on TikTok, you might want to think about partnering with relevant creators or influencers on the platform to increase your content exposure to a much broader?audience.
• TikTok Ads are also a great way to promote your business and reach your audience. What's great about TikTok is that you don't have to spend a long time growing your audience, If you don't have time to do that. Just set up your ads campaign, and you'll be able to reach your audience easily.

Types of Tiktok Ads:?

Tiktok offers 4 different types of ads…

• Infeed Native Content:?This type of ad is similar to Snapchat or Instagram story ads and supports multiple features like website clicks or app downloads.?
• Brand Takeovers: It is a full-screen video ad to your targeted audience. They're one of TikTok Ad's best options for delivering mass awareness and driving direct sales, it helps you deliver your message directly for your target audience...?
• Hashtag Challenges:? When a brand asks people to perform a certain task and tag them using a specific hashtag, you can use promoted hashtags to get more engagement.?
• Branded Lenses:?Branded lenses are like the Snapchat 2D and 3D lenses for faces and photos.?

Those were the key points that will help you promote your business effectively on Tiktok. Start your own marketing strategy now, and if you need help feel free to contact me.??