Boost Your Q3 Sales with Social Media

As consumers head off in search of some sunshine this summer, leaving any thoughts of car purchases behind (or so we assume), retailers typically, and understandably, hold back on their marketing spend, certainly until the mid-August rush for New Reg advertisement.

However, the first half of Q3 can still be a lucrative time to market, and social media is a fantastic tool for retailers to reach new and existing customers in a budget-friendly way – whether they are at home or away…

Reach New Prospects in Your AOI

^even if they’re not physically there.

We often talk about the peak in online activity over the festive period as people begin to browse for their “new year, new car”, and each year, we see how time away from the daily grind gives consumers a chance to begin their research. But did you know the same can be said for summer, especially ahead of the September plate change?

With consumers sharing holiday snaps and scrolling by the pool, social media offers retailers an opportunity to capture interest, increase brand awareness, and build recognition early. Results from our most recent consumer survey indicated that 38% of consumers would be likely to stay in touch with a retailer if they saw social media advertisements from them with similar vehicles to their search.

Now, we’re not suggesting you expand your targeting options to reach across Europe. Meta targets those living in your specified locations so you can reach relevant audiences even if they’re not currently in your specified AOI. In short, we recommend an ‘always on’ approach to local awareness to all of our clients, no matter the season.

We’ve been tracking click engagement results for our conquest SocialStock Ads – dynamic campaigns showcasing available stock across Facebook and Instagram – and, on average, 27% of viewers click through to our clients’ websites to learn more. This shows that even cooler audiences are ready to engage across the Meta platforms.

Maximise Every Opportunity with Remarketing

Retarget users after they visit your website from any source, such as Auto Trader or Google ads, to convert consumer interest into direct enquiries, maximising cost per acquisition (CPA). By placing tracking pixels on your website, you can easily remarket relevant content to warm audiences across social media platforms.

This is a tactical way to ensure marketing spend is well placed, as audiences from multiple sources can be encouraged to revisit your website content. On average, we see 91% of remarketing audiences engaging with these campaigns.

Attribute Sales to Social Media with Offline Conversions

A critical element of all marketing activity is the ability to demonstrate its success. As with each element of the digital customer journey, social media campaigns make up just one of multiple touchpoints. However, the ability to attribute sales following exposure to an advert will go a long way toward understanding your return on advertising spend (ROAS).

Thanks to Meta’s Conversions API, we can automatically (and continuously) upload data from your LMS and DMS, and cross-reference your latest enquiries and orders to understand what percentage of those people were served one or more of your social media ads.

Our offline conversion reporting enables marketers to seamlessly report not only on website traffic and form fills but also on which enquiries were influenced by a social campaign.

Social media can now be considered as more than just an awareness activity. With offline conversion metrics, enquiries and orders can now be attributed to social media ads.

Whether your objective is to reach new prospects, engage with existing audiences or both, social media is an effective marketing tool that retailers should be utilising.

Get in touch today to discuss how to maximise your social media activity this summer.