Boost Your Persuasion: Integrity & Influence Secrets

Can you imagine if every word, every word that you said, every email that you wrote and every story you told could stick in the mind of your audience members, accepted, unquestioned, and totally persuasive.

Your journey to becoming a more persuasive communicator starts here

Discover these secrets of mastering persuasion with integrity and influence

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Let me add a caveat to start with, and that's about the idea of integrity.

There are very powerful communication devices.

And by that, I don't mean phones, communication ideas that really do work very well indeed.

And the challenge being is they can be used by what we're called bad actors to get people to do things they really shouldn't be getting them to do.

So obviously we need to make sure that we're working on a base of integrity when we're using these ideas.

Let's look at the first one.

When you make a statement follow by a question. If somebody answers the question they don't question the statement.

I do believe that most, if not all questions are answered even if they're not verbalised.

If somebody answers that question they don't question the statement.

Let me give you a ghost example.

You see somebody you know and they're driving a new car, and you want to make them pay them a compliment.

So what do you say?

You might say...

"Oh great looking car, that makes you look really successful. Did you buy it or did the company buy it?"

Now when they answer the question, did you buy it or did company buy it, they will take along with that great looking car makes you look successful.

So that is the compliment.

A fairly gauche example, but you understand what I'm saying.

If I was talking about my new book paid !,

I might say "the feedback from my new book paid has been fantastic. People are telling me about the extra money that they're making. Have you been to the website recently?"

And adding that question into the back end, and you gather I'm having some fun with this, if somebody answers the question, they'll not question the statement.

Now it can be more than one statement.

It could be a statement followed by a statement followed by a statement followed by a question, but the basic idea of this is simple an idea, but we need to think how we're going to use it all of the time.

When you make a statement followed by a question, if somebody answers the question they don't question the statement.

You can use this in spoken communication, you can written in communication, you can use it almost anywhere, in fact everywhere that you communicate.

The second idea is stories.

Stories are really powerful because we can weave the ideas serve the ideas that we want to communicate, the ideas of the ideas.

So the ideas of the ideas that we want to communicate with somebody else within a story.

Why does this work so well?

You and I and every other human being, including all of the humans that came before, grew up with stories.

It's how we've always communicated, even as kids.

Kids want to hear the same story again and again while they lock the ideas in.

They never seemed to tire of hearing great stories, and so it is true with us as adults as well.

If we want to communicate effectively, if we want to persuade people, if we want them to accept what we say without question, then we can blend the ideas that we want to share with them into a story.

So for example...

In one of my previous articles, I mentioned the fact that I was running a seminar.

A woman came up to me who used to work with me some years before. And she was talking about the fact that every Monday morning we used to run a training course at 8 o'clock in the morning (even though people weren't due until 9 o'clock)

I remember many people saying to me...

Peter, how can you take the Salesforce off the road for so much time?

Because we didn't always finish at 9 o'clock, we often finished at 12 pm.

How can you take all the sales team off the selling process for a half a day?

But I found by training the sales team for up to half a day every week, meant that in the 4 and a half days that we had left to sell, boy did we sell a lot more stuff.

Because when we're aiming for the top, we're trying to get there.

When we're at the top, we're trying to stay there.

So that was a story that included the idea of the fact that it's a good idea to be involved in training ourselves.

As simple as that!

So a story is another way to communicate effectively and powerfully to get people to accept ideas without question, without being manipulative.

And the third way is a testimonial.

Why?

Because as Professor Robert Cialdini states in all of his work, social proof is really powerful, and we see this online all the time don't we?

So if you get a testimonial that's written by one of your clients, customers, or patients about your products and services that basically follows this formula...

I was skeptical, but then there was something about (maybe a guarantee etc) and then having bought, I got this wonderful result.

That simple process is so powerful, and people reading the story (because that's what a testimonial can be) accept the information because it isn't the supplier that's saying it. It's somebody who is a customer and therefore is an ethical source of that piece of information.

So here are 3 very powerful ideas that you can take away in order to persuade other people - remembering...

All communication is an attempt to persuade someone else to do or avoid doing something either now or in the future.

We can use the statement question.

When you make a statement followed by a question, if somebody answers the question they don't question the statement.

You can use stories

And, you can use testimonials.

So, I wish you ever success in all your adventures in life, from me

Peter Thomson

Check my my new book paid! 'The 10 Secrets for Being Richly Rewarded for the Value You Deliver' here

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