Boost your Marketing & Sales using Augmented Reality

Ever wondered how to snatch that spotlight away from your competitors? Like pulling a rug from beneath their feet. How about making the sales experience so uniquely memorable that your customers would go on and on about it?

Sounds a bit much? It's 2024, and AR has handed a golden ticket to marketers to reach and capture people's attention like never before.

We're talking a whole lot of creativity, effectiveness and some tech magic. Here are some interesting AR stats marketers & sales professionals should consider looking into:

• 61% of users prefer retailers with AR experience
• By the end of 2023, there will be 1.4 billion AR device users
• By 2024, the AR market value is estimated to reach $50 Billion!
• AR product experiences are 200% more engaging than non-AR experiences

This article will show you some effective ways you can implement AR in your Marketing and Sales campaigns to stand out and attract more customers:

1. Product visualization

Customers can visualize the product in the room in real-time, before purchasing.

The IKEA Place app helps to virtually place furniture in the room using a smartphone. The user can try different styles, models, and variations and see how they look, fit and best match their needs and style.

2. Try before you buy

Using AR, it's possible to try on the product virtually first, and then decide to buy it.

Lenskart.com is an eyewear brand that allows the user to try on different frames via smartphone using its "3D TRY ON" feature. This allows the users to have the same feeling of using a mirror, leaving the guesswork out and being more confident to make the purchase.

3. AR advertising

Imagine the customers being a part of the advertisement without them knowing.

With AR tracking, it's possible to blend realistic 3D graphics into live scenes with people. Here is an example of a viral video of a PEPSI MAX Augmented reality campaign:

The campaign went viral and the sales for Pepsi Max were up 35%.

4. Interactive Packaging and Gaming

Stand out from the crowd make regular packages fun, interactive and memorable.

Pizza Hut Packman AR gaming experience, is an example for gamifying packaging turning the experience more fun and memorable. The customer would scan the QR code via smartphone and the pizza box turns into a playable Packman game.

5. AR Print media

From business cards, magazine catalogues to articles can be reimagined and more helpful by embedding AR.

Scanning the magazine can show a 3D visualization of the product with annotation and a quick product demo walkthrough. Marketers can get as creative as they want to.

Conclusion

AR transforms every touch point into an unforgettable journey where customers don't just see your products - they vividly experience them in a whole new way.

We believe that the future of marketing and sales will incorporate immersive tech, and first movers will definitely have a marketing advantage.

Want to explore AR and VR possibilities for your business? Get in touch with us here:

https://oxin.ae/contact-us/