Boost your E-Commerce Sales (10 ways to do it)

How to increase revenue for eCommerce stores and other online sellers. Here are few ways of cost-free profit that you can use. Getting an ecommerce store up and running is only the first step of launching a successful business online, the next steps that you take primarily decides you will end up earning profit by implementing sustainable strategies to increase ecommerce sales.

And it is not that difficult as it sounds and doesn’t require you to burn pocket in the process. Mostly, it is a combination of small techniques working together in sync to help you reach your revenue goals.

Lead Generation: Let us assume only 5% of your website visitors are converting that means for the other 95% are gone forever until you decide to spend money to get back with retargeting ads. A killer lead gen offers, and popup helps you get contact info for another 10% or more of them, which adds to your profit.

Upsells using Popups: One of the easiest ways to add upsells is to insert popups to offer a better, more expensive item (or a related item) to your visitors when they add a related item to their cart. Always pitch complementary products before and/or after checkout. For example, offer discounts for customers who buy in bulk. Online stores that offer upsells get an average of 70-95% of their revenue from upsells and renewals and that is a huge amount of revenue you are missing out on if you do not implement this tactic. Not only that, but it is also 5x easier to sell to existing customers than to attract new ones. Upsells are an effortless method to make the most of your existing customers.

Opt-in checkbox at checkout or Bump Offers: Very similar to upsells, linked during the checkout step/stage/process. You would have noticed online stores will often add a quick pitch and a checkbox. If the customer wants the item, they check the box, and the order value rises.

Welcome Flow: As you just saw the first item mentioned in this list was lead generation, so once you have the leads, you can sell to them right away with an email flow. For example, add persuasive elements like expiring discounts and social proof to attract the leads further.

Post-Purchase Flow: An email trigger that usually happens after some has bought a product. Sometimes might be tagged as “bad customer experience stage”, but the risk is worth it, if someone wants your products enough to buy, they will probably want more.

Cart-Abandon Flow: An email trigger that usually happens after someone has left the cart without purchasing also known as abandoned cart. The email is triggered to get the interest back as a cart abandoner was close to buying but something told them not to at the last minute. Usually, few emails often bring them back and convert the sale.

Consistent Email Campaigns: Am sure everyone knows about the campaigns, they are the regular emails you send to sell, share new catalogue, brand news, educate, and more. For example, using Use scarcity tactics like Host flash sales, Add a countdown timer on your site during sales, Display ‘only x remaining’ on your items, Offer free shipping for a limited time.

Optimize your store for mobile: I loke shopping on my mobile as it is comfortable and convenient. Business Insider, quoting data from an eMarketer report, expects 40.1% of ecommerce sales to happen on mobile devices in the US in 2022, compared to only 36.9% in 2019. So, having a well-designed website that is optimized for conversions and mobile-friendly is now a top priority for ecommerce retailers.

Use SEO plugins: Optimizing your ecommerce store for search engines will increase your organic traffic, especially if you manage to rank on the first page of Google for a given keyword. And who does not want it? SEO is a beast to tackle in and of itself. But SEO for ecommerce stores is not really that time-consuming, and you can choose among several great plugins to simplify the process. Some are paid and some are free, these plugins are mostly affordable and will provide a great ROI when used to their maximum strength.

Tons Of Testing A/B: Recently in one of the discussion folks were still struggling to describe A/B testing and the purpose of it. Remember testing is important for your product but A/B testing is the backbone of e-commerce business to help you with cost-free profit. Keep running the test scenarios on your various lead gen offer, popup, email flows, campaigns, and website pages. Key points to cover usually are offer, subject lines, etc. then move on to the details.

There are various more methods that you can use if you drill down to each one of these high level activities. Happy earning more profits!!