Boost Your Digital Skills: Winning Strategies, Success Tips, and Essential Marketing Tools
Sorab Ghaswalla
AI communicator & consultant with certifications from Oxford University Sa?d Business School & Univ of Edinburgh, I help people/cos navigate the AI landscape. My firm has helped 15+ global businesses elevate performance
Heads up: This is an "on-the-fly" minimalist, partly-curated newsletter for the busy members of the content and marketing communities. I publish it thrice weekly - Mondays, Wednesdays, and Fridays. I also release a meatier (long-form) newsletter once every week on content and marketing topics, trends, and tips. Please scroll down to the bottom if you want to subscribe.
Case Study
Why Apple iPad Campaign Failed
Every marketing campaign has the potential to make a product or service a big hit. However, for every success story, there are failures that serve as lessons in what can go wrong.
Take the recent ad campaign for the Apple iPad Pro, unveiled at their May 2024 "Let Loose" event. Despite Apple's track record of successful ads, this one missed the mark, according to the general consensus in the market, showing how tricky it can be to strike the right balance between creativity and public perception.
The ad featured scenes and stories that came across as disconnected from current societal feelings. Among the many reasons attributed to the failure were cultural insensitivity and poor timing. This misstep highlights the crucial need for thorough market research and cultural awareness when developing ads.
As a digital marketer, do you have a hack or a case study you would like to share with readers? Get in touch with me.
Actionable Tip
Social listening allows businesses to understand public opinion about their brand and learn how to create their own social listening strategy. This involves analyzing online conversations about both your brand and the broader industry to gain deeper insights into your audience. It includes keeping an eye on your social media channels for mentions of your brand or feedback from your audience. Essentially, social listening is like tuning in to your customers on a large scale and using sentiment analysis to enhance your marketing efforts.
Earlier This Week:
Did You Know
B2C businesses closely track trends, research customer purchase habits, and monitor competitors' tactics. Understanding these challenges is crucial for cutting through the noise and achieving success.
Here's a chart
A quick shout-out to emarsys.
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Social Media Snippet
"Very Demure": TikTok Viral Trend
The "very demure, very mindful" TikTok trend originated from a video by influencer Jools Lebron, promoting modest and respectful workplace behavior.
The trend emphasizes the importance of being understated and respectful in appearance and behavior, as opposed to seeking attention.
"Demure" is defined as being playful yet understated, finding a balance between humility and self-expression, according to TikToker Jools Lebron, who popularized the trend.
Catch up with this trend here.
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Maximize. Optimize. Thrive.
Videos are the most popular content forms today. But many of us do not have the expertise or the money to make professional videos.
In my newsletter this week, I offer some tips and tricks on how to make professional videos without breaking the bank.