"Boost Your Clientele: 10 Proven Strategies to Attract More Patients to Your Medical & Wellness Practice"
Joseph Simon
Managing Director @ Medical Services Organization (MSO) | Healthcare Management, Marketing, Operations
We all know that referrals are the best source of new patients for any medical practice. But how do you actually get them? Here are ten proven strategies for attracting more clients.
Create a custom Instagram page for your practice.
If you haven't already, create a custom Instagram page for your practice. A branded hashtag will help people find you and enable them to follow along with the latest news from your office.
Use a branded hashtag on all of your marketing materials: website, social media channels and business cards. This allows patients who search for specific terms related to their condition or location (e.g., #migraine) to find relevant information about treatments available at local medical practices such as yours!
Create a video ad that explains what you do, and why people need you to do it.
When it comes to attracting new patients, you can't beat video ads.
Video ads are more engaging and persuasive than static text-based ads (and they're not just for YouTube anymore). Video marketing is the future of advertising--and it's already here!
Make sure your website is mobile-friendly.
Use retargeting ads to follow up with people who have already interacted with you on social media.
Retargeting is a great way to follow up with people who have already interacted with your business. If someone has clicked on one of the ads on your website or downloaded an ebook from you, they're probably interested in what you do and may be ready for more information. Retargeting ads allow you to reach out again by showing them relevant ads based on their browsing history and what they've searched for online.
Retargeting can also be used as an effective way to connect with people who have already interacted with your business on social media platforms like Facebook or LinkedIn (or even Instagram). This can help build trust between yourself and potential patients--and give them another reason why they should choose your practice over others nearby!
Add video testimonials to your website or blog posts.
If you use video testimonials, your audience will take you more seriously. In fact, video testimonials are 70 percent more effective than written ones! That's a huge difference that can make all the difference in the world for your practice.
Video testimonials are also more likely to be shared on social media and viewed by search engines. This means that people who might not have found out about your practice before will now be able to see what it has to offer--and maybe even decide they need some help from you!
Finally (and best of all), video testimonials are great for advertising purposes: They allow potential patients an opportunity to get an intimate look at who they're working with before making any decisions about treatment plans or procedures in general; this leads directly into...
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Test different versions of your site's home page to see which headline or value proposition resonates best with visitors.
The first thing you'll want to do is test different versions of your site's home page. This can be done by A/B testing, in which a certain percentage of users see each version, or multivariate testing (MVT), where visitors see several different versions at once. You might also consider using Google Optimize or another tool that allows for MVT without having to build out extra code on the site itself.
Google Optimize allows you to change elements like headlines and value propositions while also tracking exactly how much traffic they bring in over time--so it's easy for marketers like us!
Ask patient referrals through surveys, email campaigns or other methods that get patients thinking about their experience in advance of leaving the office or clinic.
Asking for referrals is one of the most effective ways to boost your clientele, but it's also one of the least utilized.
If you want to get more patients, then start asking for them! You can ask in person or over email; either way, it's important that you do so regularly and consistently. Here are some tips for making sure your referral efforts are successful:
Collect business cards from potential patients at community events, conferences and so on in order to build relationships after the event has ended.
Collect business cards from potential patients at community events, conferences and so on in order to build relationships after the event has ended.
This can be an effective way for any medical specialty practice -- even dentists -- to connect with new patients who have no idea that they need your services!
Or just ask to text them your Linkedin profile
Host an open house event for potential new patients in locations where they're likely to be (like hotels near airports) and offer incentives for referrals during registration; this can be an effective way for any medical specialty practice -- even dentists -- to connect with new patients who have no idea that they need your services!
Host an open house event for potential new patients in locations where they're likely to be (like hotels near airports) and offer incentives for referrals during registration; this can be an effective way for any medical specialty practice -- even dentists -- to connect with new patients who have no idea that they need your services!
In order to get more people through the door, make it as easy as possible for people who do come through the door to make referrals. Ask them if they know anyone else who would benefit from seeing you--and then give them a free gift card or discount so that they feel comfortable sharing your information with their friends and family members.
We host events with the use of 3DM Movement scanner
We can create an event for you as well. Just DM me directly and I would be happy to help.
Conclusion
If you're looking for more ways to attract new patients, check out our website www.aturnmedia.com"