Boost Your Business Results by Applying Data Analytics to Design and Test

Data analytics is an emerging technology that is getting a lot of attention in the press these days. As with many exciting technologies, there is a mix of real opportunity surrounded by a lot of hype. While it is sometimes difficult to separate the two, I am among those who believe data analytics can make your business run better. As with any technology development, though, a positive outcome starts with a clear definition of the question you are trying to answer.

We can start with this one: Which tangible business results can come from data analytics? For most technology-intensive companies, one key driver is getting the right new product to market quickly and efficiently. The benefits are faster time-to-market, reduced risk and lower costs. In addition, topline results will improve when data analytics is used to optimize product plans and customer engagement.

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