Boost Your Branding Game: Essential Promotional Products for Every Company

As a Marketing personnel or a Business Owner, you know the importance of promoting your brand. With so many options available, it can be challenging to decide which promotional products to invest in. But with the right items, you can increase brand awareness, generate new leads, and create a lasting impression on your customers.

Here are the top 5 promotional products every company should have in their marketing budget:

1. Customized Pens: Pens are a classic promotional item and for good reason. They're affordable, practical, and have a high success rate. In fact, 50% of consumers who receive a promotional pen use it daily, and 60% keep it for up to two years. Plus, every time someone uses your pen, they're reminded of your brand.
2. Tote Bags: Tote bags are another practical item that people use on a daily basis. They're perfect for carrying groceries, gym clothes, or even as a substitute for a purse or backpack. And with your logo on the bag, it's a walking advertisement for your company. In fact, 73% of consumers have purchased a product or service after seeing it on a promotional item like a tote bag.
3. Phone Accessories: In today's digital age, phone accessories like phone grips, cases, and chargers are highly valued items. They're used every day and provide an opportunity for your brand to be seen by a large audience. Plus, 85% of consumers who receive a promotional phone accessory can recall the advertiser.
4. Drinkware: Everyone needs to drink water, coffee, or tea throughout the day. That's why custom drinkware like water bottles, mugs, and tumblers are a popular choice for promotional products. In fact, 63% of consumers own a promotional drinkware item, and it's a great way to show off your brand at work or in public.
5. Customized Apparel: Branded apparel like t-shirts, hats, and jackets are a great way to create a team spirit and build brand recognition. It also serves as a mobile billboard and turns your employees into walking advertisements for your brand. In fact, 80% of consumers say they are more likely to do business with a company that offers customized apparel.

Investing in promotional products is a smart move for any company looking to increase brand awareness and generate new leads. These five products are affordable, practical, and have a proven track record of success. With the right promotional products, you can leave a lasting impression on your customers and stand out from the competition.