Boost Your Brand: Unleash Marketing Magic!

Black Friday and Cyber Monday have become synonymous with fantastic deals, lengthy lines, and a global shopping frenzy. With only a couple of days to go, the ramp up in activity is well and truly in full swing.

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These sales events provide retailers with an opportunity to boost revenue while capturing the attention of interested buyers either instore or online. The secret to success during this shopping frenzy, though, isn't just giving excellent deals; it's also about how well firms sell their deals.

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Campaign messaging via SMS is a strong tool that assists organizations in reaching out to their customers in a timely, easy and personalized manner. However, launching a successful SMS marketing campaign can be daunting, especially if you're new to the world of SMS and not familiar with the different rules and regulations enforced into each region.

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When comparing the different forms of communication, SMS has the advantage in cutting through the noise as no phone application is required to receive a text - it's natively available on all Smart Phones of today (phone plan + reception permitting).

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The Burst SMS platform, powered by Kudosity offers contact list management with built in opt out functionality. With a dedicated number, it's possible to configure automations to add recipients to an opt out list as we often see variations of inbound messages for the term 'STOP'. By default, the word 'stop', 'end', 'unsub' or 'unsubscribe' will automatically opt a recipient out from messaging when received. However, if someone is to reply with 'STOO' or 'STP', it's just considered a reply and no automated action is taken. In this case, the recipient has to be manually opted out from further messaging. With a bit of finesse, it is possible to configure variations of the term 'STOP' to automatically opt a recipient out of further messaging. This set and forget configuration will save time on future campaigns by not needing to manually remove contacts from a contact list resulting in a higher ROI.

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Carriers use both positive and negative interaction from your SMS campaign when establishing your sending reputation. This means that sending SMS to recipients who have previously opt'd out from your messaging will hurt your deliverability. It's recommended to remove anyone from your list(s) who have responded negatively and not necessarily triggered the proper opt out mechanism. This will help to avoid outbound communication from being blocked.

When it comes to the biggest retail day of the year, and yes even bigger than Christmas Eve / Boxing day sales, it's an absolute must to engage your audience strategically. In today's fast-paced digital landscape, where consumer attention is a precious commodity, impeccable timing can be the difference between a campaign's success and its fade into obscurity.

https://kudosity.co/ - Communication & Connectivity Core

https://go.burstsms.com - SMS Marketing Utility

https://conversr.com - Conversational AI

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