Boost Your Brand, How Paid Socials Can Skyrocket Awareness
Why Paid Social Matter
In the modern marketing world, setting yourself apart from the competition has become essential to garnering business growth. Not only is it vital in garnering awareness and driving consumers to your product, but the benefit of driving consumers towards your website is that there is real action that can be seen with Paid Social. Organic Social is a fantastic tool, but it approaches social media with the approach of outbound marketing. It's extremely difficult to get noticed when everyone is making the same noise. Organic posts are only seen by a fraction of your potential audience, but paid social ensures your posts are sent directly to those who have shown interest.
Targeting the Right Audience
Meta offers advanced audience segmentation that has attempted to be copied but has yet to be perfected. Meta provides a variety of "audiences" that allow one to send their paid social campaign to a desired target market. An excellent example of a brand that has incorporated these tools is?Celsius,?as they have not only catered their paid socials to their curated audience but have utilized?Influencer Marketing. Celsius has found itself in a wonderful position within the market as they are an energy drink banned that has deemed itself "healthy." This positioning grants them a cut above the competition as brands such as Rockstar and Monster have allowed a stigma of being unhealthy to stick around for years. Using the right tools, audience, and influencers can give Celsius the opportunity to do the following:
Measuring Success
One of the greatest benefits Celsius could find when conducting paid social media posts would be measuring its success, primarily through media platforms such as?Instagram?and?TikTok. These social media platforms offer immediate analytics of the success of an ad campaign. These results include but are not limited to:
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This measures the number of people exposed to the brand.
Track the number of consumers who stopped engaging with the advertisement.
The cost per consumer who clicked through after an impression.
The number of users who had purchased due to the post.
So why do I need to Utilize Paid Social?
Paid Social is a cost-effective way, with the correct content, to garner awareness and, moreover, the ability for users to convert while seeking your product. By utilizing multiple social media platforms and an audience tool kit, Celsius will be able to garner the highest CPA and CTR while still fostering new impressions and outreach to a new audience. The modern marketing landscape has shifted to require brands to set themselves apart further than ever before, but thankfully, Paid Socials allow brands to make these changes as informed and as quickly as ever.