Boost Visibility with High-Quality Backlinks [Why Quality Matters Over Quantity]

It’s a common misconception that you need hundreds—or even thousands—of backlinks to rank well. In reality, quality matters more than quantity. High-quality backlinks contribute significantly to your overall E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) score, which is becoming increasingly important as the internet is flooded with "spun" content from large language models (LLMs). Google wants to ensure that your content is authentic and reliable before ranking it at the top of the SERPs.

Check out the video below to learn more:

At BSM, we have found that publishing press releases is one of the most effective strategies for building high-quality backlinks. We use PRLog to distribute press releases for both ourselves and our clients, ensuring a high-quality backlink for every new page we launch right off the bat. Here’s an example of a press release we published in-house to simultaneously promote one of our team members and one of our case studies. There’s always something newsworthy happening in the office, so don’t hesitate to get creative when brainstorming topics for press releases.

To help you get started, here are a few ideas for press releases:

1. Product Launches: Announce the release of a new product or service and highlight its unique features.
2. Company Milestones: Share significant achievements, such as reaching a sales milestone, anniversaries, or major partnerships.
3. Event Announcements: Promote upcoming events, such as webinars, workshops, or conferences that your company is hosting or participating in.
4. Award Wins: Celebrate any awards or recognitions your company or team members have received.
5. New Hires or Promotions: Introduce new team members or announce the promotion of existing employees to new roles.

High-quality backlinks are a cornerstone of effective content marketing and SEO strategy. By focusing on quality and leveraging press releases, you can enhance your E-E-A-T score and improve your search engine rankings. Happy link building!

Have a question about search engine optimization? I’m always eager to perform research and answer any SEO-related questions you may have.?

Cheers,

Chris