A boost for users, a puzzle for designers: iOS 18's Distraction Control
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?? iOS 18: In new iPhone beta, Apple neatly improves web browsing
Distraction Control in iOS 18 promises a more focussed web experience, which is exciting from a user standpoint – who doesn't welcome less distractions? However, this feature presents a new challenge for designers who must adapt to an environment where users can now modify the web page display significantly. Designing for a dynamic user interface feels like aiming at a moving target.
How will this evolution in user control test our creativity and adaptability as designers?
– Abhimanyu Sirothia , Design Director at Designit
?? The British Airways safety video: Why have half a million people watched it online?
Most of us, if we're honest, switch off when the airline safety video comes on. So, it's a bit of a surprise that British Airway’s latest safety video has turned into a summer blockbuster on YouTube.? It's clocked up half a million views with its clever take on the classic British costume drama and become an unlikely advertisement for the airline.
– Zoe Bishop, Chief Marketing Officer at Designit
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?? Less is more: Can degrowth save the world?
The shift toward degrowth challenges our deeply ingrained perceptions that conflate happiness as synonymous with high consumption activities (e.g. travel, material things). Instead, the movement challenges us to redefine a fulfilling life as one that prioritises meaningful connections with the planet and sees the community as a stronger relational driver of things like care and exchange.
Aside from top-down initiatives, like a move into more democratically managed resources and reconsidered economic priorities, at the business level, we should be aware of and consciously design away from presenting concepts around happiness with higher consumption, everywhere from advertising to product development.
– Pardis Shafafi , Global Responsible Business Lead at Designit
?? Google loses antitrust lawsuit over search engine dominance
The recent ruling against Google for maintaining its search engine monopoly points to the intensified scrutiny on big tech. Combined with the EU's stringent new AI regulations and the potential for AI to replace the traditional search engine paradigm, it reflects increased pressures on Google’s core business.
Tech giants are up against critical challenges as they navigate evolving U.S. and EU regulations aimed at protecting consumers and diluting the concentration of power in the tech industry.
– Niklas Skovholt Mortensen , Chief Design Officer at Designit
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