Boost Up Your Business with these Expressive Social Media Marketing Trends in 2017

With the New Year to come, we are moving toward the year of integration for digital world. And as the world is connected digitally more than anything, social media marketing has evolved for just over a decade and is still continuous. It has drawn its impact in business life also, as everyone is seeking ways to make their business better for more profit and worthy spending.

There are various marketing techniques that are being used to top the race between best businesses available online. These techniques include email marketing, pay per click marketing, search engine optimization and social media marketing etc. Social Media is a flexible innovation that keeps changing with the advancement in technology. Due to which it is the most preferred platform for marketing any business products and services and has become part of our everyday business lives. Also, it is clear cut only platform that can responds to new technologies like mobile devices and fulfill its users expectations.

This article discloses the most expressive Social Media Marketing Trends to be considered this year to keep the pace up. Each business should chase for these latest trends to profit more and more.

We are suggesting you with the marketing trends that every small or big business should focus on:

1.   Facebook -The most used Social Media Platform

With ever increasing users, Facebook will be the sultan of social media forever. Even the newer apps are introduced upon; Facebook is used worldwide without any pause. Most businesses use Facebook as a prime lead to market their products and services online. It is also happened with the introduction of Facebook Live, FB Marketplace, online businesses that have enabled newest trends to market different services and win the race in the global market.

1.   Twitter: Grabbing attention worldwide

Twitter has been used since several years from the past. But it has not lost its acceptance still among the people. Several businesses use twitter as the main marketing policy as it has given more control to its users. People want to read something big and with high potential, for which they rely twitter. Moreover, every businessman is using to resolve their customers query related to their products and services.

1.   Instagram: Major media to boost up sale.

Technology has given rise to a newly boosted platform named Instagram. It has really changed the way that most businesses are messed up with. Thus it has become widely used social media platform for marketers round the world. It has introduced features like Insta Stories, Live Videos that every business should opt so that it can grab attention of as many customers it can. It has made the products and services belonging to a certain business visible for increasing business sales.

1.   Snapchat: Growing Rapidly .

With low cost accessibility, Snapchat has engaged world with its increasing market tactics. Marketers can promote their businesses online using Snapchat in a creative manner. It is a content distribution platform which will further increasing its impact among the customers. This will help engaging the target audiences so that the profitability would increase and brand could grow. 

1.   Live Streaming Video- Engaging more customers.

Evolution of social media has given rise to a platform prior for the growth of any product and service among the customers worldwide. Live video is through social media platforms such as Facebook Live boosts up the targeted audience in effective promotion of a particular brand.

1.   The Rise of Chat Bots – the surge in people using it.

In this newest crest of technology, conversation is the only interface that is widely used to recuperate customer experience. Chatbots are gaining major traction through which businesses are taking advantage from, for establishing strong connections with their customers. It is kind of artificial intelligence trend for interacting to customers using chat interface. There is a major increment in the people using Chatbots for promoting products or services across the entire world. The bots are always available to you for answering the questions and doubts of the customers whenever you are in search for a resolution.

Virtual Reality and Augmented Reality- obliging Blowing experience.

Virtual Reality works on the notion “The better the experience, more it makes the customers feel like buying the products”. It allows customers so that they can analyze any product or service by their own for building better credibility to boost up sales. It enables your product to be available in a view prior to the need of customers that feel real and can provide a far better idea and compel them to visit your business website again.

Augmented reality has impacted the commercial sector by marketing and advertising for the phenomenal experience. AR perfectly allows showing the precise effect to the products and services. It also offers “try before they buy”, facility to its customers.

Summary: With the integrating social media platforms, the trends in it needs to be innovating to pace up with the technologies ahead. We need to generate newest ways to market any product or services. The years ahead are going to way broader than the past years when we talk about social media marketing trends. As analyzed in the article above, live videos, Chatbots, Facebook, Instagram etc will dominate the social world round the globe.