Boost ROAS 33% With Partnership Ads: An Unconventional Social Strategy
We live in a world of information overload.?
Every second, we're bombarded with around 11 million bits of data, yet our conscious minds can only process 40-50 pieces of it.?
That's why standing out is so critical yet so challenging for brands today.
In this article, you'll discover innovative social media advertising approaches that are yielding game-changing results for companies by aligning cleverly with user behavior. Get ready for unconventional wisdom that could transform your strategy.
"When I see a person, we have such little time, I think the stat is we're hit with 11 million bits of data every second and we can process consciously 40 to 50 of them," shares guest speaker Maxwell Finn in our recent Steal Our Winners episode.
Rethinking assumptions pays dividends. By leveraging exclusive techniques like partnership ads and optimizing video creative based on completion rate data, brands are seeing performance shoot upward.
So what exactly are partnership ads? This creative format enables brands to team up directly with influencers. Instead of simply boosting a post from the company page, the content appears more organic by displaying from the influencer's own profile while tagging the brand.
The results speak volumes. Lower costs, higher engagement, and for one advertiser featured, pairing their talent with the product boosted ROAS by a stunning 33%.
Doubling down, they also retarget followers of those celebrity advocates using the same partnership ads. Imagine seeing what looks like a candid endorsement from your favorite thought leader. The approach converts their fans at rates much higher than standard ads.
Optimizing creative is equally vital. By analyzing the percentage of their video ads viewers watched before dropping off, they determined that shorter videos dramatically outperformed longer ones.
Armed with this intelligence, they fine-tuned messaging to get to the point faster—guiding viewers to take action within the 25-50% completion rate sweet spot where ROAS peaked.
While reinventing wheels often wastes scarce time and money, rethinking tired tactics pays dividends. As demonstrated here, applying insights around strategic formats and tighter creative sets brands apart while aligning with people's media consumption preferences.
Could partnership ads and completion rate analysis hold keys to unlocking your untapped potential?
Watch this free Steal Our Winners episode here to get started planning your first partnership campaign!
Now I'd love to hear your thoughts in the comments section: Have you explored partnership ads yet? Which influencer would you be excited to team up with?