Boost Q3 Growth: Proven Paid Media Tactics for Same-Store Success
Cardinal Digital Marketing
Performance Marketing for High-Growth Healthcare Organizations
Q: Why did the marketer break up with Google's ad budget recommendations?
A: Because real relationships are built on trust, not just algorithms!
High interest rates and economic uncertainty mean that instead of growing through acquisitions, organic growth is the name of the game.
To drive same-store growth, point ad budgets towards locations that can handle new patients and keep all your clinics busy without overcrowding. That way, everyone’s happy—from your team to your patients.?
Let’s dig into some straightforward strategies that’ll help you pump up production.
Vital Signs: What’s Inside this Month’s Newsletter
?? Ideas to help you grow: Reaching modern healthcare consumers, leveraging AI in media, and Dykema 2024 insights
?? Industry news & resources: What’s new with Google audience targeting, zero-click search, and broad match campaigns
??? Past & upcoming events: Scaling Up 2024 early bird tickets, Mental Health Marketing Conference, and SHSMD24 Connections
?? Flock features: Get a FREE digital front door audit
Ideas to Help You Grow
Podcast: Marketing to the Modern Healthcare Consumer with HCA Healthcare
“At the end of the day, the patient's journey is not linear. It’s on the health systems to be able to speak to our patients when they need it, with a message they’re willing to receive, and a modality that they prefer. Ultimately, that’s how you talk about value-based care. That’s how you ultimately service your patients. That’s how you put your patients at the center of everything that you do.” — Andrew Henderson , Director of Marketing Strategy at HCA Healthcare
Effective branding is about telling a compelling story that connects passive and active audiences and makes them feel a part of the journey. Discover the power of brand storytelling to:
Podcast: AI-Driven Paid Media Strategies for Healthcare Marketing Success
AI isn’t magic??… but it can help you take performance to the next level with the right inputs.
Here are some ways you can use AI for smarter, data-driven marketing:
Optimize Investments: Use AI to forecast future marketing trends and allocate your budget to the most effective channels, boosting ROI.
Boost Content Production: Leverage AI to produce targeted, engaging content. Input detailed audience data and continually update the content to keep it fresh and relevant.
Streamline User Research: Use AI tools like Synthetic Users to simulate user profiles to rapidly test marketing strategies, saving time and costs.
Enhance Conversions with Call Tracking and Lead Scoring: Analyze patient interactions and optimize marketing tactics to improve conversion rates and the patient experience.
For a closer look at how to use AI for user research and predictive analysis, tune in to our full episode with Alex Kemp , Director of Applied Analytics. LISTEN HERE.
Dykema DSO Takeaways & Marketing Strategies for 2025
"You can’t use the economy as an excuse as to why you can’t grow. You have to figure out ways to grow." — Pat Bauer , CEO of Heartland Dental
Dykema 2024 was a hit, and while we connected with many experts in the dental space, the insights we gained are invaluable for ALL healthcare marketers.
Meet Your Consumers Where They Are: Tailor your content for relevance. Use engaging videos and ensure your messages are where your patients spend their time online.
Optimize Every Location: Make the most of your existing spaces. For instance, turning available spaces into additional service areas can help manage patient flow and maximize efficiency.
Top Media Tips for Maximizing Marketing Impact
领英推荐
Industry News & Resources
Did you catch this recent SparkToro study by Rand Fishkin? It shows nearly 60% of Google searches now end without a click—people are finding what they need right on the search results page.?
About 30% of clicks head to places like YouTube and Maps. As Google’s SERP has evolved, so has user behavior. It’s not just about getting a click on your website anymore. You need to ensure you're optimizing your content for all of Google’s display features, so you can reach potential patients directly, even if they don’t click through to your site.
Google has now made Audience Signal Targeting available for App campaigns, not just Performance Max campaigns. This means you can now fine-tune who sees your ads more effectively, which could lead to better campaign results, more app installs, and higher engagement. It’s a great tool for anyone looking to reach the right healthcare consumes more efficiently.
Google Ads has changed its tune, now setting broad match as the default option for new search campaigns.?
This major switch could shake up your campaign performance and budget management. Broad match might bring more traffic, but without the right negative keywords, it could also hike up costs unexpectedly. This move is part of Google's push for more AI-driven, automated campaign management, which could simplify things for newbies but could degrade lead quality or hike up costs if you’re not watching. When setting up new campaigns, take a moment to double-check those settings to ensure they match your targeting needs.
Don't Miss a Beat: Past & Upcoming Events
Scaling Up 2024: Early Bird Tickets on Sale
The (virtual) performance marketing event of the year is just 3 months away on October 29-30th.
Early bird tickets are ONLY $49 if you act fast — and the healthcare marketing insights we’re dishing out are priceless.
We’re bringing new speakers, real case studies, and more giveaways. Don’t delay.
Learn the Latest in Mental Health Marketing at MHM24
To our behavioral friends, we’ll be at MHM24 in Nashville (October 1-3)!
We’re stoked to be presenting with Empower Behavioral Health’s VP of Intake & Marketing, Anna Sciarillo about the power of marketing + ops for data-driven marketing.?
Not to mention, we are offering an insanely cool hot air balloon experience at the event – if you’re interested in taking your patient acquisition strategy to new heights (literally).
Flock Features
Get a Free Digital Front Door Audit
Is your website scaring patients away??
Websites have a shelf life of about 2.5 years. A stale digital front door can make it hard to book appointments, communicate your unique selling propositions, and build trust with consumers.
Tell us about your goals, current website, and challenges—we’ll give you a detailed report with recommendations, so you can attract more patients.
That’s all, folks. As always, don't hesitate to reach out if you have any questions or need assistance.