The primary benefits of AI are advancing performance, improving efficiency, and driving optimized outcomes. Here are some key pathways to consider.
Personalize Marketing Messages
- Messaging can be targeted based on a customer's interests, needs and online behaviors. Analyze data, track customer actions and preferences, and use natural language processing to understand customer conversion trends. Segmenting marketing messages will help to increase engagement and transactions.
Automate Marketing Tasks
- Redundant and time-consuming tasks, such as dashboard reporting, email marketing, social media management, and customer support, can be operatively automated. This will free up time to focus on strategy, marketing campaigns, and architecting effective customer experiences.
Optimize Marketing Campaigns
- Utilize AI tools to pinpoint the most effective channels, messages, and offers for the target audience. Track campaign performance and apply machine learning to predict future results.
Create Highly Engaging Content
- There are wide-ranging topics and ideas that can be generated through AI. Also use AI to build out keywords, writing compelling copy, and design visual experiences. The aim is to craft content that is more likely to be consumed and shared.
Characteristics of Effective Content
- Discoverable across Channels
- Sticky, Memorable, and Enduring
- Valuable and Relevant
- Optimized for Search Engine Indexing & Ranking
- Concise, Pronounced, and Distinctive
- Algorithmically-Driven
- Privacy-Sensitive
- Well Formatted to be Consumable
Advance Technology Stack
- AI will help to create streamlined workflows and leverage technology to clearly identify, measure, and predict pipeline productivity and performance.
Make Better Decisions
- AI will provide you with insights into the target audience, competitors, and market. Making informed decisions ensures that the marketing strategy, tactics, and budget will deliver optimal results.
AI has demonstrated value by increasing efficiencies, reducing redundancy, avoiding human errors, and improving performance.
Here is a list of targeted opportunities to bring AI and automated functions, workflows, and processes into your digital operation.
- A/B, Multivariate, and Concept Testing
- Personalized Emails
- Ad Triggers and Campaign Sequencing
- Frequency of Touchpoints for the Buyer Journey
- Dynamic Content for Lead Gen Campaigns
- Cross Channel Experiences
- Marketing Mix Modeling
- Alerts & Monitoring Trends
- Record Industry Shifts, Market Fluctuations, and Seasonality
- Lead Scoring and Harvesting Qualified Leads
- Repurposing Evergreen Content
- Competitor and Keyword Research
- Mine Social Feeds and Threads
- Target Social Engagement
- SEO Activities
