Boost Holiday Sales — Without Extra Ad Spend

The holiday shopping rush is upon us. Are you ready??

E-commerce is expected to account for at least $1 out of every $5 spent this holiday season, and Cyber Monday remains the biggest shopping day of the year for online businesses. You’ve likely planned promotions and are increasing your ad spend to drive traffic to your website.

But increasing your ROI doesn’t always mean funneling a ton of money into ad spend. A strong content marketing strategy, implemented any time of year, can introduce consumers to your product year-round — even when budgets are tighter.

That’s because, more than ever, consumers are turning to social media and AI-powered search to find new products. Globally, 50% of shoppers have used social media for product discovery, with 59% using it to make purchases. Additionally, 53% are interested in using generative AI for selecting gifts.

Content marketing effectively addresses these trends. Through various formats such as blog posts, social media updates, videos and infographics, your brand gains visibility across digital platforms, attracting potential customers to your online store.

Here’s why you should employ a content marketing strategy:

• Engage with ideal customers: By creating and sharing valuable, relevant content tailored to your target audience, you directly address their needs and preferences.
• Boost ROI: Content marketing offers a cost-effective strategy compared to traditional advertising, yielding a more substantial ROI over time. Unlike costly, short-lived paid advertising, content marketing provides enduring value.
• Increase brand awareness: Content marketing is a powerful tool for building a robust brand identity and achieving recognition as a category leader.

Now that you understand the potential of e-commerce content marketing, let’s explore the tactics and tips for making your brand stand out.

Check out our top tips for e-commerce content marketing.

Keep Reading

• Your Guide to B2B TikTok Marketing Strategy
• Is the Marketing Funnel Dead? Aaron Orendorff Says Yes and No
• Our Campaign Went Viral — But Not for the Right Reasons!

Seeing this for the first time? Subscribe today to stay up to date on content marketing tips, tricks, ideas and more.

(And don’t forget to check out our library of content marketing profiles, advice and insights!)