Boost Fan Engagement: Insights from the EURO 2024 App
Vlad Lastovsky
Founder & CEO at InAppStory | Connecting Customers to Apps | People person
Football has always been more than just a game—it's a passion that brings people together, unites nations, and creates unforgettable memories. The EURO 2024 tournament is no exception, and this year, the official app has taken fan interaction to a whole new level.
Fans crave immersive experiences that bring them closer to the action and their favorite players. That’s exactly what the EURO 2024 app is delivering through in-app Stories.
Here’s how the app is changing the game.??
Live Match Highlights and Real-Time Updates
Fans can relive the most thrilling moments with real-time highlights and updates. These Stories capture the excitement and drama of the matches, keeping fans engaged and connected no matter where they are.
Exclusive Player Content
The app offers behind-the-scenes access to players’ lives, including interviews, training sessions, and personal stories. This exclusive content strengthens the connection between fans and their favorite athletes, making them feel part of the team.
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Interactive Polls and Quizzes
To keep fans engaged, the app features interactive polls and quizzes on match outcomes, player performances, and historical facts. This not only entertains but also deepens their involvement and knowledge of the tournament.
Special Promotions and Merchandise
Leveraging the excitement of the tournament, the app promotes exclusive merchandise and special offers through Stories. This drives sales and allows fans to show their support in a tangible way.
Gamification and Interactive Games
Another compelling feature of the EURO 2024 app is its integration of Fantasy Football, a popular game format that allows fans to create their dream teams from real tournament players. This interactive experience lets users manage their teams throughout the championship, earning points based on the real-world performance of their chosen players. Fantasy Football not only adds an element of strategy and competition but also deepens fan involvement by encouraging continuous interaction with the app.
The EURO app is a prime example of how sports applications can harness the power of Stories to captivate and retain users. By integrating this format, your app can become the ultimate guide for football enthusiasts, offering a seamless blend of real-time updates, immersive content, and interactive experiences during major events like the EURO 2024 championship.