?? Boost eCommerce sales with these psychology hacks
Blaze Media
Digital Marketing Specialists Helping Businesses with E-Commerce, Website Design, Paid Advertising, SEO & Social Media.
Industry Updates?
Instagram In-App Post Scheduling for Professional Accounts
After testing it out with selected users over the last few weeks, Instagram is not rolling out it's in-app post scheduling tools to all professional accounts on the platform.
This new feature will allow users to schedule photos, carousels and reels directly in the app, up to 75 days in advance.
Industry News
Fake News Tweets on the Rise Due to?$8 Verification
Twitter has started rolling out its $8/month Twitter Blue subscriptions, which allows users to obtain verified blue check marks. As you can imagine... this didn't quite go to plan. The social network is currently working to suspend a wave of accounts using this feature to troll and exploit confusion (see above ??) which led to some...?questionable?tweets.
For those in the know, there are ways to distinguish these fake checkmarked accounts from 'authentic' (i.e., those who didn't have to pay). Going into the account and clicking on the checkmark itself will show a message saying "This account is verified because it's subscribed to Twitter blue". or "This account is verified because it's notable in government, news, entertainment, or another category." But for those who have been conditioned for years to trust the checkmark, it is more easy to be fooled.
Ad of the Week
Seasons Eatings
麦当劳 get creative with their Christmas ads.
News
Meta Lays Off 13% of Staff
CEO Mark Zuckerberg has announced massive layoffs, affecting more than 11,000 workers.?Zuckerberg said that in addition to layoffs, the company was also cutting discretionary spending and extending its hiring freeze through the first quarter of 2023.
Client News
领英推荐
Callum Webb New Site Launch
As one of Liverpool's leading online personal trainers, Callum has helped to transform the health of thousands of women of all ages and abilities, so it was imperative that we create a fast, sleek website where these clients' compelling stories can be told, as well as provide a wealth of information for any prospective clients.
Industry Updates
Optimising YouTube
Advertisers can now manage the frequency of their ads on YouTube by using Target frequency. Marketers will be able to deliver a better advertising experience to viewers while maintaining a high return on investment.?
Quick Tip
Skyrocket Your eCommerce Sales With Psychology
Looking for ways to boost sales on your eCommerce website? Here's a few quick pricing tips, based on psychology:
1. Use the?'Left Digit Bias'; a phenomenon in which consumers' perceptions are influenced most by the leftmost digit of a product price. For example, instead of ￡20, make your item ￡19.99.
2. Declutter your price listings by removing punctuation and extra zeros. For example, ￡200 rather than ￡200.00
3. Consider using the 'Decoy Effect' - influence a customer's purchasing decision by adding a third, more expensive option. It increases customer preference for the dominating option, and pushes them to buy the product you really want to sell. Apple and Starbucks are well-known for using this method.
Digital Marketing and Sales Training?
?Are you a part of a business based within the Liverpool City Region looking to enhance it's digital marketing strategy?
Working in association with Training Unlimited and the Liverpool City Region Combined Authority, we will be hosting fully funded training courses on marketing and digital sales!
To find out more, contact us today at?[email protected]?to secure your spot.
Our Charity Partner of the Year
?Love, Jasmine provides support for bereaved families who have suffered the loss of a child of any age; from 20 weeks gestation through to adulthood.