Boost Applications with Machine Learning
→ Presented by Element451 ?? We have a big webinar coming up! ??
Jamie Boggs and Timothy Davis from The EduData Podcast are breaking down how machine learning can help you identify which outreach efforts actually drive applications.
Learn which emails, events, and touchpoints are moving the needle — and how to refine your strategy to increase enrollment.
?? TL;DR — Inside This Week's Edition
?? Enrollify Podcasts Win Awards: Enrollify podcasts were honored with multiple awards for excellence in digital marketing and content creation.?
?? Online Learning's Divide: Online learning jumped ahead by 5–7 years during the pandemic, but not every school kept up. Taylor Swac from The Chronicle of Higher Ed explains why.
?? Why Engaging Parents Works: Parents are the #1 influencer in college decisions. Derek Faasse from Capital University shares how targeted parent outreach boosted campus visits and applications.
?? 2025 AVA Digital Award Winners
We’re thrilled to share that Enrollify has been honored with multiple AVA Digital Awards, honoring excellence in digital marketing and content creation. ??
This wouldn’t have happened without you. Our amazing hosts and loyal listeners are the heartbeat of every episode, every conversation, and every insight we share. Your support and engagement make this possible. Thank you for being part of the Enrollify community!
?? ICYMI: New Content and Updates
?? Strategies For Creating Meaningful Interactions With Parents: Parents are the #1 decision-maker during the college search, but most schools still treat them like an afterthought. On this episode of Mission Admissions, Derek Faasse, Director of Undergraduate Admission, shares how Capital University boosted campus visit attendance and application rates by targeting parents with tailored communications.
?? The Key to AI isn’t Control, it’s Creativity: Andrew Maynard, Director of the Arizona State University Future of Being Human Initiative, challenges higher ed to shift from structured AI “play pens” to open “playgrounds,” where faculty and students can freely explore AI’s potential and unlock new ways of learning on AI For U.
?? Hot and Trending Podcasts This Week
The "Online Overhaul" of American Higher Ed: Virtual courses used to be the exception, but now, they're an expectation. Online learning jumped ahead by 5–7 years during the pandemic, but not every institution is keeping up. Taylor Swac, Senior Reporter at The Chronicle of Higher Education, reveals why community colleges are leading the way and how other schools are struggling to adapt.
How College Leaders Can Open Doors for More Students: 55% of Cal State San Marcos grads are first-gen and the impact goes beyond campus. Ellen Neufeldt, President of Cal State San Marcos, explains how removing policy barriers and expanding paid internships have driven record-breaking graduation rates — and why it’s lifting up whole communities.
? Higher Ed Hero Spotlight: Orna Shearin
When student engagement started slipping at Guilford Technical Community College (GTCC), Orna Shearin knew they had to rethink their approach. Slow responses and scattered communication were leaving students frustrated.
?GTCC centralized outreach with Element451's AI-first CRM by creating personalized midterm tutoring reminders and support notifications. This didn’t just boost engagement, but retention climbed and email open rates hit an impressive 33–35% (well above the industry average).
Proof that the right tools and the right strategy can change the game.
??? Want more real-world success stories? Meet the Heroes of Higher Ed redefining student engagement with AI.
?? On the Calendar
Universities need to rethink tech in 2025 — it’s not just about adding tools, but about creating sustainable infrastructure that drives better student outcomes.
Erin Fields, Enrollify's Marketing Manager, will join a panel of experts on March 20 at 3pm ET to share how AI, data insights, and strategic tech implementation can boost retention and personalize learning. If your team is navigating tech adoption challenges, this is a must-attend.